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Day - Eating Out & Gift Certificates Top Gift Lists
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| | Books
or CDs 22.3% Clothing 32.0% Electronics or computer-related accessories
15% Gift certificates 27% Greeting Cards 69% Home improvement or gardening
tools 10.9% Special meals or outings 38.1% Sporting goods or leisure
items 9.1% Tools or appliances 11.2% | Gone
are the days of ties and after shave cologne as the standard gifts for Father's
Day. Retailers
everywhere are gearing up for the only holiday in which wacky 'World's Greatest
Dad' neckties, golf clubs and barbeque sets prove to be thoughtful gifts. According
to the NRF 2006 Father's Day Consumer Intentions and Actions Survey, conducted
by BIGresearch, spending on Father's Day in 2006 climbed to $9.0 billion, up from
$8.2 billion in 2005 . What
Gifts Are Most Popular? Almost 69 percent of consumers are expected to
purchase at least one card for Father's Day. Dinners, brunches and other special
outings will be the way that 38% of dads are feted. While
clothingthe ever popular shirts, ties, sock and underwearwill be chosen
by 32% as gifts to give dad, gift certificates that let him pick his own gift
are growing in popularity. Which
Men Get Gifts? Although the groups overlap, the researchers did manage
to get a breakdown of which guys will be on the receiving end of Father's Day
gift giving. Fathers and Step-dads head the list with about 60% of the gifts.
Husbands get about 34% and sons 7.5%. Grandfathers, brothers and friends all are
close with a little more than 4% of the gifts. Other relatives will be the focus
of the rest of the Father's Day shopping. When
it comes to price tags on Father's Day, the average person is expected to spend
$88.80, compared to the $122.16 spent this year on Mom. Women are the lead spenders
for this holiday, with average per-person spending anticipated to reach $90.41,
about the same as 2005. Men will spend approximately $87.07 for dad this year,
slightly higher than the $79.42 last year. NRF
President and CEO, Tracy Mullin, said, "In spite of higher gas prices, lower
consumer confidence, and inflation concerns, shoppers are still opening their
wallets for what's really important." About
the Author... Chiff.com Directory
Editorial Staff Source: BIGresearch CIA May 2006 - National
Retail Federation Press Release -
The poll of 7,388 consumers was conducted from May 3 - 10, with a margin of error
of plus or minus 1.0 percent, and estimates based on total extrapolation of U.S.
adults 18 and over (222.9 million). |