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What
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Ten
Year Anniversary of the King of Search Engines
From the work by a couple of web nerds tinkering in front of a computer, Google finally incorporated as a company in September 7, 1998. Ten years later, in 2008 as Google celebrates a landmark anniversary, what's still the phrase people use to suggest that someone look up something online? Google it... How did a couple of computer geeks turn a simple algorithm into a multi-billion dollar enterprise known as the Googleplex? Was it the "Do No Evil" rule that they promised to live by? That probably had something to do with it, but the key to the success of Google was old fashioned business advice. In short, Google's founders built a better mousetrap, and it was such a leap forward that, after 10 years, it's still the search engine of choice for many around the world. Ten Years After Backrub Google was born as a search tool called Backrub. It was designed to be a more efficient way to retreive information in research documents at Stanford University where Larry Page and Sergey Brin were grad students. The now well-known PageRank was developed as the basic sorting algorithm for their search: to find the best sites, just go to the places people trust. Votes for good information online tends to get links back from lots of other good sites. Sites that have expert information that others find useful tend to get more links. The better the site, the more people will link to it, and the best sites will have the most links from other top sites.
The Google Concept Was A Breakthrough. In 1998, without a good search engine to sort through the millions of sites online, finding what you were looking for was an exercise in frustration. Google cut through the waste and delivered good results. As people discovered this wonderful tool they told everyone they knew who used the Internet about it. Meanwhile, Google didn't have to pay for advertising. What they offered was such a good product, the viral word-of-mouth buzz brought web surfers in droves. Once you used Google, you were not to likely to go back to the other search engines.
On To Google Advertising The next problem that Page & Brin looked at was getting more quality sites on the Web to populate their search results. To bring web sites online cost money. Most webmasters paid for the expenses out of pocket. The best way to get more information sites online was to figure out how to make it worthwhile for experts to spend their time writing and publishing links to other sites with good information. There was a program called 'Sprinks' that focused on "niche' advertising. Another company owned it, but it just wasn't working for them. Google bought it and reworked it so that simple text ads would be delivered based on content... another mind boggling concept. AdWords for advertisers and the AdSense program for web site owners matched any site with advertisers large and small. The webmasters could pay for the cost of the site and the advertisers had a low cost way to reach people who were looking for their product. Genius! Google launched AdSense in March of 2003. Without the revenue that Google Ads produces, they may not have reached a 10th anniversary! Internet Advertising & The Web Explode Once Google offered an easy way for people to make money from their web sites, the web gold rush was on. Billions of sites - good, bad and indifferent - were added to the inventory of available sites. Some offered fantastic information while others were thrown together to cash in on the quick cash. Internet usage was increasing as more people discovered the wonders of surfing the Net. Broadband connection added speed and eliminated long waits for sites to load. People began to research and shop online. The web, once reserved for computer nerds, became a mainstream tool that almost everyone used. As more and more people went online and places to advertise became available, advertisers discovered an easy and affordable place to market their wares. It wasn't all good news. With the flood of new sites, Google's job of delivering quality results to searchers and advertisers got harder and harder. They responded with an ongoing series of updates to the simple "follow the links" rules of the original Google search engine algorithm. Today, weeding out the trash is still not an easy task, but Google seems to be better at it than any of the competition. Still The Top After Ten Years A decade after first bursting on to the Internet, the Google search engine is still at the top of the heap. The company has gone public and early investors have seen their shares soar in value. As Google grows, the company continues to look for other ways to organize millions of pages of information and make it more accessible to Web surfers. There's still plenty of room for improvement in what is now merely the early days of the Internet. The Google Crystal Ball The future looks bright for Google. New functions are added constantly. Webmaster tools and new applications for users are always in development. The best and the brightest computer engineers and programmers are drawn to the laid back lifestyle that Google offers. The Googleplex values original thinking and creativity. This results in an amazing number of new products. Some are great and some are flops, but they keep on coming. In addition to being a top ad network, Google is still an information aggregator. Google Images is a top place for finding graphics and pictures. Google Maps and Google Earth makes geographical and mapping data easy to find and use. The Google Book Search lets you search the full text of many books online. Ways to track your finances, health records and oganize your desk top are now available and new apps are being developed and released in Beta on a regular basis. Happy 10th Anniversary Google! The Internet owes a lot to the nifty search tool and the two minds that dreamed it up. You can't help but wonder what the next ten years will bring ... More about Google around the Web: A decade on: Google's internet economy The History of Google - Wikipedia Google files for its long awaited IPO - Apr. 30, 2004 also
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