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Have you experienced the 2006 NASCAR IN CAR, television's first enhanced multi-channel digital sports package.

NASCAR IN CAR offers subscribers the chance to be in the passenger seat during every NASCAR NEXTEL Cup Series race. The Emmy Award-winning package has received widespread recognition for its innovative and groundbreaking technology. Available only on digital cable, NASCAR IN CAR allows fans to switch from car to car with their digital cable remote and add more choice and control to their viewing experience.

NASCAR IN CAR offers seven channels of flag-to-flag in-car camera coverage featuring live team audio communications and real-time in-car data displayed on virtual dashboards. The package features three cameras in each of the seven cars -- one facing out the front of the car, one facing out the rear and one inside the car capable of rotating 360 degrees.

The full season subscription features all 36 NASCAR NEXTEL Cup Series points races

"NASCAR IN CAR is a truly revolutionary sports package which engages sports fans each year with its innovation," said David Asch, senior vice president, programming for iN DEMAND. "This award-winning package provides state-of-the-art technology with an unparalleled experience for the ultimate NASCAR fans."

In the past two years, NASCAR IN CAR has been recognized for excellence and innovation by The Academy of Television Arts & Sciences, The National Academy of Television and Billboard Digital Entertainment. The Academy of Television Arts & Sciences awarded NDE and iN DEMAND the 2003 Emmy Award for Outstanding Achievement in Interactive Television for a Single Program and in 2004 the partnership received its second Emmy, The George Wensel Outstanding Innovative Technical Achievement Award, from the National Academy of Television, at the 25th Annual Sports Emmy Awards. NASCAR IN CAR was also recognized as the "Best Interactive Television Programming" at the 1st Annual Billboard Digital Entertainment Awards in Los Angeles on November 5, 2004.

NASCAR fans can view an online demonstration of NASCAR IN CAR, the full season schedule, promotional information, subscription information, FAQ's and much more at http://www.goincar.com or http://www.stillinthedoghouse.com .

ONLINE Virtual Racing:

~ Super Snack 500 at NabiscoWorld.com

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