the web savvy turn for the latest information?
Tuned in surfers, professionals
and students, are getting the answers they need by subscribing to podcasts -
web feeds of audio or video files in their areas of interest. Best of all,
you can subscribe and listen to your programs on any computer with Internet access.
You don't need an iPod or MP3 player, but if you have one, you can listen
to a podcast on the beach, in your car or anywhere!
are communication vehicles of convenience and they are changing our lives. Podcasting,
also called audioblogging, has been around for a very long time, but first became
'mainstream' back in 2004. Some of the most notable files shared with the
world that year were recorded during the Democratic National Convention in Boston.
Podcasts for education, entertainment and business
Today, people are using podcasts to discover new ideas. College students
can play back the lectures they missed and musicians are performing for the world. A meeting to train employees on how to use a new computer system can be
podcast and everyone can download the information to view at a time that will not interfere with business. No more trying to coordinate a training session in
six different times zones! You can even make versions of your podcast in several languages... no matter where your viewers listen or what country they call home,
they can get the information you need them to have.
not surprising that businesses are beginning to create and distribute podcasts
to deliver their companies' messages in this extremely convenient method.
"A variety of different podcasts are being created, including placing advertisements
in podcasts, offering subscriptions to individual shows, and in some cases, getting
podcasters to produce shows devoted to specific products much like the early days
of radio," says Lou DelMonte of TMA E-Marketing, one of the largest Internet marketing
companies in the upper Midwest.
"There are numerous ways to incorporate
podcasts into your business communications. Use them as advertising, record
live business events like grand openings, guest speakers, or stockholder meetings,
or even create a podcast press release. TMA E-Marketing will also promote
your podcasts via directory postings and via specific podcast search engines.
You can also distribute your podcasts in e-mails, and incorporate them in
company newsletters to give you just a few ideas," continues DelMonte.
Todd Imholte, president of Environmental Graphics in Hopkins, Minn., recently
produced a podcast in TMA E-Marketing's iBiz Radio state-of-the-art podcast studio.
"We sell wall murals, and TMA E-Marketing helped us put together a podcast that
positions us as experts in the industry," says Imholte.
Graphics' podcast, entitled, "Hot New Home Décor Trends," Imholte is interviewed
by iBiz Radio's Connie Krauth. She asks him about design and color trends
for spring. Imholte quotes the home-decorating experts, discusses the hottest
trend of personalization, and explains how wall murals have the ability to transform
Once they finished the interview, the podcast was posted on
the Internet where it became accessible to millions of people around the world through
various search engines and directories. "Podcasting was really a no-brainer
for us," says Imholte, "Think about it. We're getting international exposure
for a fraction of the price of a radio commercial. You can't beat that!"