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10 Tips For Writing Your Best Press Release
news release answers
few crucial details in mind when writing and submitting your press
release to increase your chances of news coverage:
1. If you
are not the news: become the news. No matter what your release
is about, you need to find a way to tie into the news. Research
and make use of current trends and statistics.
2. Make sure
your headline is catchy, compelling the reader to continue. Research
your newspaper to see what works to help you write one.
3. Use "Who, what,
where, when, why, how" but not in that order. Your first
paragraph should state the problem your product/service/book is
trying to solve. This is the "why".
4. Your next few paragraphs
should contain the "what" and "who" that is
solving the problem. Your last paragraph is the "when and
5. Keep it short and
sweet. Limit paragraphs to about 4 sentences. Concise
contact information should be included on the top and bottom of
6. Do not "advertise" - this is the news. Keep your
7. Use short quotes
that evoke an emotion about the product/service/book.
8. Type ###
at the end of your release to indicate there are no more pages.
A release of more than one page is not recommended.
9. Include a brief
history section at the bottom of your release with details about your company or your bio. Provide a link to your
10. Most importantly
- research and send it to the correct editor using the method they prefer to receive it. Don't just assume that fax is
okay. If you are unsure, pick up the phone and find out.
Susan Valeri is a business and book publicist who gets clients in
front of their audience. Her company is V.A.S. & Associates.
see -> How
To Market Through a Press Release