as an Art Form:
Ten Principles of Design & Composition
Think: shapes, color, and
overall design...and have fun.
is more than a photo album with a few cute stickers. It's
a visual recording of your life and loves. A way to communicate
with generations to come.
the basis of a multi-billion dollar industry - and it's an
art form all in itself.
ten basic design principles to guide your own creativity and
lend natural balance and flow to your scrapbook pages.
your focal point, first thing, by choosing your layout's main
photograph. Ask yourself, "Where do I want the viewer's
attention to be drawn first?" Then you can choose your
supplementary, supporting photographs, if appropriate.
accents and small embellishments in groups of three or five.
Aesthetically, we are drawn to groupings that contain an odd
number of items.
related accents close in proximity so the eye processes them
as one unit.
a triangle on the page, placing photos or embellishments at
each of the triangle's three points. Our eyes like that, too.
sections in multiples of two. Two sections or four sections
are more aesthetically pleasing to our eyes than 3 or 5 sections.
the "Rule of Thirds." Think of your page as a grid,
divided into thirds horizontally and vertically. Place your
focal point on one of the convergences of these lines.
balance with the size of your elements. Consider both the
size and complexity of your page elements as you distribute
them in your layout.
a natural sense of flow by placing the photographs so that
the eyes of your subjects turn toward the center of the page
- or toward your focal point.
repetition. Repeat shapes, textures, sizes, colors, or other
your favorite layouts in books and scrapbooking magazines.
Try to determine which design principles are at work to create
such visual appeal and work to incorporate those principles
into your own layouts.
rule of art, of course, is not to be bound by rules. Now that
you know the basics of what our eyes are naturally attracted
to, see what kind of beauty you can create.
Susie Cortright publishes a free weekly scrapbooking newsletter,
featuring best of the net design ideas and advanced techniques: