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MAIN
Business
SEO
Search
Engine Optimization
The
Quick & Easy Search Engine Formula
You can create high ranking pages for the search
engines without having to keep up with the latest developments
in the search engine world or drive your web designer crazy with
changes to your web site.
The search
engines are a highly competitive field and everyone wants to know
the latest trick or secret to getting a top ranking. Well,
I am going to let you in on the secret to success with the search
engines today. The secret is that there is no secret.
The search engines want content, not tricks. If
you can provide them with good quality content in a subject, then
you will be able to get a good listing. If you try to find a way
around the rules or trick the search engines, then you are much
more likely to be banned than to get listed.
Are there companies out there which focus on tricking
the search engines? There sure are, but they have a hard road
to follow. They have to constantly stay on their toes, change
their pages every month, and basically give 110% of their promotional
time to just trying to keep a top position.
There is a much easier way that still produces
good results.
You can give yourself good search engine positions
by focusing on writing short articles which contain the content
that the search engines want. In other words, don't try to "beat"
them. Help them.
If you make it a consistent process to come up
with short articles to provide for search engine listings, then
you will slowly build up your traffic machine for years to come.
If you become a content provider instead of a "traffic thief"
from the search engines, then you will find it is much easier
to relax and keep the positions you have earned.
Plus, you won't have to constantly research what
is working. This strategy worked last year. It works this year.
It will work next year. Learn it once and then follow it forever.
Step
One: Find Keywords
You
first need to look and see which keywords are hot in your industry.
What are people searching for at the major search engines?
Step
Two: Research and Write Down Focused Content
Let's
say you start with 5 different keyword phrases for the search
engines. Now, do searches for those keywords and take notes on
the sites you visit. Take notes and study the subject.
Step
Three: Write 300 to 500 word articles
Keep
the articles short. Most Web users won't scroll down a long page
to finish a 1000 word article and most of the search engines don't
scan a long page anyway. Think in your mind about designing "Quick
Bites" of information.
You may want to separate your article up into
specific steps (just as this article is done). If you separate
a 500 word article up into 5 steps, then you only have to think
about writing 100 words at a time. That is a pretty short piece
of information.
Step
Four: Use the keyword in the title of your article
Make
the title of your article larger and in bold print. Use your main
keyword phrase near the beginning of the title. Many of the search
engines give a higher rating to keywords which appear in a heading
font such as this title would be. In HTML a heading is shown by
<H1>, <H3>, and other tags with H and a number.
Step
Five: Use the keyword phrase 3 to 7 times throughout the article
Once
you have finished writing your article and are getting ready to
publish it to the web, read through it and make sure your keyword
phrase appears at least three times and usually no more than seven
times throughout the body of the article text.
About
the Author...
Terry Dean, is a 5 year veteran of Internet marketing - http://www.netbreakthroughs.com
Provided by the Directory
of Home Business Opportunities
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Writing Search
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