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SEO Search
Engines... How Did They Get To Be So Important? The
average site get's at least two-thirds of its visitors - prospective customers
and clients - from people doing online searches. In many cases, most of a site's
visitors come from search engines.
Getting found, doing a good job of optimizing your site for the search engines,
can mean the difference between success and failure for your site or your ecommerce
business. Back
in the beginnings of the Wild, Wild Web people just kind of wandered, finding
sites that were useful and creating bookmarks - favorites - of the sites that
were useful. Many helpful people in the online community posted their bookmarks
for others to use to navigate the wilderness. There weren't that many sites, or
people with access to the Web, so this system worked. As
the Internet grew and more people started surfing and setting up sites, it became
frustrating. If you've ever tried to find a pair of socks in a drawer of single
socks in a dark room... you'll appreciate what using the 'Net was like. Early
efforts at search engines were not much better. With no way to filter results,
they were easy prey for spammers. Searches for just about any phrase brought up
a selection of porn and other unrelated sites... with perhaps one or two relevant
results. Yahoo
was the first big entry in the search engine field that fought back to clean up
the results. They did this by making a directory, listing the sites in categories
for surfers to browse. Everyone was invited to pick a category and submit their
own site. Thousands did and a safe surfing haven was born. The open directory
project (DMOZ) does the same thing, but has volunteer human editors to review
and recommend each site. Google
entered the field in 1998 with the idea of using a computer to sort the sites
and using "back links" - all of the sites that link to any page online
- as a measure of popularity. While the formula for Google is still a secret,
search engine optimizers can guess at how they decide which sites to deliver when
you type in a word looking for relevant results. There
are plenty of other players in the search engine world now. With billions of pages
to index, the job of getting your site found gets harder all the time. The more
you learn about search engines and how they work, the better you will be at getting
them to work for you... both in delivering the results when you search and in
delivering your site to the world. Other
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