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What
the World is Looking for
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Engines... The average site get's at least two-thirds of its visitors - prospective customers and clients - from people doing online searches. In many cases, most of a site's visitors come from search engines. Getting found, doing a good job of optimizing your site for the search engines, can mean the difference between success and failure for your site or your ecommerce business. Back in the beginnings of the Wild, Wild Web people just kind of wandered, finding sites that were useful and creating bookmarks - favorites - of the sites that were useful. Many helpful people in the online community posted their bookmarks for others to use to navigate the wilderness. There weren't that many sites, or people with access to the Web, so this system worked. As the Internet grew and more people started surfing and setting up sites, it became frustrating. If you've ever tried to find a pair of socks in a drawer of single socks in a dark room... you'll appreciate what using the 'Net was like. Early efforts at search engines were not much better. With no way to filter results, they were easy prey for spammers. Searches for just about any phrase brought up a selection of porn and other unrelated sites... with perhaps one or two relevant results. Yahoo was the first big entry in the search engine field that fought back to clean up the results. They did this by making a directory, listing the sites in categories for surfers to browse. Everyone was invited to pick a category and submit their own site. Thousands did and a safe surfing haven was born. The open directory project (DMOZ) does the same thing, but has volunteer human editors to review and recommend each site. Google entered the field in 1998 with the idea of using a computer to sort the sites and using "back links" - all of the sites that link to any page online - as a measure of popularity. While the formula for Google is still a secret, search engine optimizers can guess at how they decide which sites to deliver when you type in a word looking for relevant results. There are plenty of other players in the search engine world now. With billions of pages to index, the job of getting your site found gets harder all the time. The more you learn about search engines and how they work, the better you will be at getting them to work for you... both in delivering the results when you search and in delivering your site to the world. Other
Search Engine Optimization Articles:
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