MAIN Home Life Shopping Cars

Nissan Enters Truck Territory with the Titan

As the very first consumer drove his 2004 Nissan Titan off a dealer's lot in December 2003, Nissan officially entered the jungle of the highly competitive full-size truck market. This first transaction demonstrates that the Titan's full-size credentials are grabbing the attention of full-size truck owners.

The first Titan, sold by Mossy Nissan Kearny Mesa in San Diego, was purchased by Juan Perez, a full-size truck owner for many years. Perez traded in a 2003 Ford F-150 for his new Nissan Titan.

"Years ago, I owned Nissan compact trucks but my last several vehicles were domestic full-size trucks," said Perez. "I missed Nissan's reliability. After doing six months of research, I'm confident that the Titan is the right truck for me."

"This first sale is a great indication that the Titan will appeal to full-size truck owners with a desire for size, power and innovation as well as reliability," said Fred Suckow, director of marketing, Nissan North America. "Domestic manufacturers have a lot of history in this segment, so the interest of their buyers reemphasizes Titan's credibility in a very competitive environment."

Even before the Titan reached dealers' lots, it earned widespread recognition through numerous industry awards. Four Wheeler Magazine presented the Titan its "Truck of the Year" award; Sport Truck appointed Titan as its "Sport Truck of the Year"; Smart Money magazine selected Titan over its competitors for its "Smart Money Award"; Edmunds.com, a premier Internet resource for consumer automotive information, named the Titan the "Most Significant Vehicle of the Year for 2004" as well as "Editors Most Wanted Large Truck for 2004"; Maxim also voted Titan its "Monster Truck of the Year" award.

The Titan is built on an all-new full-length boxed ladder frame, featuring a newly designed Nissan Endurance 5.6-liter DOHC V8 with 305 horsepower and 379 lb-ft of torque, controlled by a standard 5-speed automatic transmission.

Conceived, developed, styled and engineered primarily in North America, Titan is being assembled at Nissan's new $1.43 billion manufacturing facility in Canton, Mississippi.

Source: Newstream

Related Links:

Shopping Cars

Also in the Car Guide -> Car Buying Guides | Car Directories
Classic Cars | Car Reviews | Motorcycles | Trucks