Australian Wines Top UK Wine Charts

It’s official. 6 of the Top 10 wine brands sold in the UK are Australian, with traditional French and Italian brands not even making it onto the Top 10 list, according to the latest wine trends.

In the UK, Australian wines lead the market with 24% value share of the market, and sales of more than $2billion a year! Australian wines also dominate in terms of volume, accounting for almost 21% of total volume sales (up 5% on last year), followed by French wines with 18.5% share (down 5% on the previous year).

“Interestingly, the continuing growth in Australian wine consumption in the UK could soon see the Brits buying more Australian wine than we do! Currently, the Australian off-premise wine market is worth $2.7billion, but the UK is catching up fast. Predictions are that Australian wine sales will soon be more in the UK than they are here,” commented Michael Walton, Associate Director, Retail Measurement Services, ACNielsen, Australia.

“Australian wines have been aggressively marketed in the UK over the past few decades and with wine consumption almost doubling in the UK over the same period, our share of this growth market has increased significantly. By demystifying the enjoyment and consumption of wine and making wine more accessible than their European counterparts, Australian wines are increasingly popular among more recent wine consumers in the UK,” he added.

courtesy ACNeilsen

 

also see in Australian Wine :

Australian Capital Territory
New South Wales	South Australia	Victoria
Queensland	Tasmania	Western Australia