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Australian Wines Top UK Wine Charts


Australian wine in the UKIt's official. 6 of the Top 10 wine brands sold in the UK are Australian, with traditional French and Italian brands not even making it onto the Top 10 list, according to the latest wine trends.

Although the number of UK wineries are slowly but steadily growing, Australian wines lead the market with 24% value share of the market, and sales of more than $2billion a year! Australian wines also dominate in terms of volume. The UK is still Australia's largest export market, accounting for 20% of UK wine imports, ahead of Italy at 16% and France at 15%.

“Interestingly, the continuing growth in Australian wine consumption in the UK could soon see the Brits buying more Australian wine than we do! Currently, the Australian off-premise wine market is worth $2.7billion, but the UK is catching up fast. Predictions are that Australian wine sales will soon be more in the UK than they are here,” commented Michael Walton, Associate Director, Retail Measurement Services, ACNielsen, Australia.

“Australian wines have been aggressively marketed in the UK over the past few decades and with wine consumption almost doubling in the UK over the same period, our share of this growth market has increased significantly. By demystifying the enjoyment and consumption of wine and making wine more accessible than their European counterparts, Australian wines are increasingly popular among more recent wine consumers in the UK,” he added.

Overall, the UK has secured its position as the world's biggest importer of wine and is set to see its consumption of all types of the alcoholic beverages climb to 151.5 million cases by 2014.


courtesy ACNeilsen

More about Australian wines around the Web:

Britain Toasts Australian Wine

Australian Wines - Wikipedia

 

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