& Culture Movies
culture pundits are predicting that morning-after Oscar gossip 'round
the water cooler this year will be focused not only on favorite
stars and red carpet fashions, but the commercials that ran during
the 2005 broadcast.
is, if advertisers have their way.
Similar to this year's Super
Bowl commercial hoopla, an unprecedented number of new commercials
will be launched at the upcoming televised Oscar
Award presentation scheduled on ABC.
them are J.C. Penney, Pepsi, Anheuser-Busch, Procter & Gamble,
Cadillac, CareerBuilder.com and Kodak, all of whom will pay an unprecedented
$1.6 million per 30-second spot - making it one the most expensive
advertising extravaganzas of the year second only to the Super Bowl's
$2.4 million price tag.
for example, will be following up on its recent Super Bowl success
with a new ad as part of its very successful "I work with monkeys"
is launching six spots promoting its spring fashion and home furnishing
lines, with at least three of them highlighting the retailers relationships
with celebrity designers in its "for all the sides of you"
spots. The Nicole Miller collection of dressy casual women's clothing
premieres in JCPenney stores this month.
Ultra will launch its own commercial featuring buff dudes and
curvy babes in a beach volley ball competition.
Anheuser-Busch will continue to build on its Super Bowl success
by airing a Budweiser
commercial that was apparently dropped from the original Super Bowl
lineup - the anticipated spot about the baby Clydesdales in a snowball