creative mind combined with a good work ethic generally holds
great promise for any crafter. And, since many of them are necessarily
self employed, a natural head for business and a special feel
for marketing and public relations are also absolutely essential
for building a successful career.
In fact, a
good business sense can be the determining factor in how much
a craft artist can make. Success at displaying at craft fairs
and studios (and increasingly in online
crafts directory sites and galleries), almost entirely dependent on your ability to show your work to best advantage. Photography skills and copywriting ability (or hiring someone else to do it for you) are also important for producing marketing brochures as well as online displays.
Selling your crafts
career is just that, and entails not only finding quality time
to create, but organizing your day to schedule the equally-important
business of crafting.
This may include
networking with other professionals in online craft
forums, for instance, or for buying materials and supplies,
bookkeeping and accounting, developing sales leads, or for keeping
on top of upcoming venues.
The good news is that the job outlook for craft careers is surprisingly
high, compared to other 9-5 industries, but this doesn't change
the fact that there is, and likely always will be a high amount
of competition. A craft artist will have to work hard, and match
their creative talents with a passion for handcrafting a successful
business and reputation within the industry..
More about starting a crafts business around the Web:
Marketer.com - An extensive video library of craft business
how to's, including marketing and promotion, tips on the best
selling crafts, places to sell your crafts online, and related
- Marketing an Art & Craft Business Online
- Insider pros and cons, starting up, organization checklists,
tips on getting found by the search engines and developing visitors,
and other helpful advice for online craft businesses or brick
and mortar operations.