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MAIN Arrow to BusinessBusiness Management SEO - Search Engine Optimization

seoOnce your business Web site is up and running, you face the fact that on the Internet ..."build it and they will come" doesn't work. You discover a whole new field that you need to get familiar with called search engine optimization.

In it's simplest form SEO is just making your site easy to use, getting lots of good sites to link to your site, and adding lots of quality content to give your visitors. On the technical end, it also means getting your page title and other "meta-tags" in good shape for the search engine "spiders" and listing your site in the best directories.

Search engine optimization is making your site the one that the search engines will serve up when people look for your keywords. If that doesn't sound really's because it isn't. What it comes down to is... "optimize and they will come."

SEO do's and don'ts

You can optimize your site for search engines yourself, or you can hire someone to do it for you, but either way you'll need to know at least the basics of good, ethical SEO. Even if you hire an expert to optimize your site, you need to know that the job is being done the right way!

Watch out for unethical SEO techniques - they make work for a short while, but in the long run your site will get dropped by the search engines and all your hard work and investment in your Web site will be lost. There are plenty of Web site owners crying because they blindly followed someone else's SEO suggestions and lost hard earned placement through spammy manipulations.

More about SEO around the Web

There are search engine optimization experts who have been studying the patterns that search engines have used since the early days before Google even existed. The best way to get started is by finding out what search engine optimization techniques the experts recommend, and what other business owners and webmasters are talking about as they tweak their sites for the best possible search rankings ....


The Strongest Links - Articles - This site provides a paid SEO service, but they also have an excellent selection of articles on linking your site. Check the directories for places to submit your site, forums for people talking about optimizing their sites for search engines and newsletters for a good selection of SEO ideas flowing into your email on a regular basis...

Webmaster World - If you are a webmaster - or involved in a business that depends on a webmaster - check out the menu on this site for good practices, ideas and ways to get that site of yours drawing the kind of traffic that you want...

Trust Rank - Wikipedia - An article that describes trust rank in understandable terms and provides good links to find out more details. There doesn't seem to be anywhere that provides an easy way to figure out your trust rank. While sites that give good trust rank are assumed to be mature, high ranking .edu, .gov & reputable corporate sites, the rank can be dampened or split before it gets to you. Best advice seems to be to run a good quality site that other top sites will want to recommend to their users.

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