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Once your business Web site is up and running, you face the fact that on the Internet ..."build it and they will come" doesn't work. You discover a whole new field that you need to get familiar with called search engine optimization. In it's simplest form SEO is just making your site easy to use, getting lots of good sites to link to your site, and adding lots of quality content to give your visitors. On the technical end, it also means getting your page title and other "meta-tags" in good shape for the search engine "spiders" and listing your site in the best directories. Search engine optimization is making your site the one that the search engines will serve up when people look for your keywords. If that doesn't sound really easy...it's because it isn't. What it comes down to is... "optimize and they will come." SEO do's and don'ts You can optimize your site for search engines yourself, or you can hire someone to do it for you, but either way you'll need to know at least the basics of good, ethical SEO. Even if you hire an expert to optimize your site, you need to know that the job is being done the right way! Watch out for unethical SEO techniques - they make work for a short while, but in the long run your site will get dropped by the search engines and all your hard work and investment in your Web site will be lost. There are plenty of Web site owners crying because they blindly followed someone else's SEO suggestions and lost hard earned placement through spammy manipulations. More about SEO around the Web There are
search engine optimization experts who have been studying the
patterns that search engines have used since the early days before
Google even existed. The best way to get started is by finding
out what search engine optimization techniques the experts recommend,
and what other business owners and webmasters are talking about
as they tweak their sites for the best possible search rankings
.... SEO Survey - Guides to search engine optimization that are based on looking at the data and comparing. They offer tools and advice to get your site where you want it to be. There is also a human edited directory where you can submit your site for review... The Strongest Links - Articles - This site provides a paid SEO service, but they also have an excellent selection of articles on linking your site. Check the directories for places to submit your site, forums for people talking about optimizing their sites for search engines and newsletters for a good selection of SEO ideas flowing into your email on a regular basis... Search Engines Mega List - This is basically a site that lists ALL of the search engines. The have an alpha listing as well as listings grouped by theme. The search engine secrets section has very basic information on some of the major players and how to get listed - if you are a "newbie" to SEO these may help answer some of the simple questions. SEO Tips by Tips 'n' Tutorials - This site is for webmasters and offers a load of, well... tips and tutorials. The SEO section has some very good and easy to understand information. One tip that is great - the way to word a Google search to find sites to link to your site... Webmaster World - If you are a webmaster - or involved in a business that depends on a webmaster - check out the menu on this site for good practices, ideas and ways to get that site of yours drawing the kind of traffic that you want... alt.internet.search-engines FAQ - alt news groups are discussion groups on specific topics. This one focuses on search engines - specifically, optimizing your site to get the best ranking in search engines. The FAQ site allows you to access the news group online and has plenty of good articles and an excellent listing of directories... Good resources and active discussion on the latest SEO topics. Li'l Engine - If you're feeling overwhelmed by all the ins and outs of search engine optimization, the articles, resources and forums here should help you move from "I think I can.." to getting it done. There's also an add a link directory to give you a boost with your links. Website Marketing with Search Engines - John Colascione's 'up-to-date weblog and tutorial for serious website marketing professionals' covers the whys and how to's -- all you need to know about the right way to get your business site search engine optimized to bring the right kind of traffic in. TrustRank algorithm - Trust rank is the new buzz word in SEO circles. Trust rank is an additional factor added to page rank and other factors that allow search engines to separate the good from the bad and the ugly. There are strong indications that trust rank is assigned after review by human Google employees. As per normal Google methodology, no one seems to know anything with any certainty, but this article provides a technical description of how trust rank is calculated based on a seminal paper published in 2002. Trust
Rank Wikipedia - An article that describes trust rank
in understandable terms and provides good links to find out more
details. There doesn't seem to be anywhere that provides an easy
way to figure out your trust rank. While sites that give good
trust rank are assumed to be mature, high ranking .edu, .gov &
reputable corporate sites, the rank can be dampened or split before
it gets to you. Best advice seems to be to run a good quality
site that other top sites will want to recommend to their users. also
see -> Happy
10th Birthday, Google Search
Engine Optimization Articles:
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