business Web site is up and running, you face the fact that on
the Internet ..."build it and they will come" doesn't
work. You discover a whole new field that you need to get familiar
with called search engine optimization.
In it's simplest
form SEO is just making your site easy to use, getting lots of
good sites to link to your site, and adding lots of quality content
to give your visitors. On the technical end, it also means getting
your page title and other "meta-tags" in good shape
for the search engine "spiders" and listing your site
in the best directories.
optimization is making your site the one that the search engines
will serve up when people look for your keywords. If that doesn't
sound really easy...it's because it isn't. What it comes down
to is... "optimize and they will come."
SEO do's and don'ts
You can optimize
your site for search engines yourself, or you can hire someone
to do it for you, but either way you'll need to know at least
the basics of good, ethical SEO. Even if you hire an expert to
optimize your site, you need to know that the job is being done
the right way!
for unethical SEO techniques - they make work for a short while,
but in the long run your site will get dropped by the search engines
and all your hard work and investment in your Web site will be
lost. There are plenty of Web site owners crying because they
blindly followed someone else's SEO suggestions and lost hard
earned placement through spammy manipulations.
More about SEO around the Web
search engine optimization experts who have been studying the
patterns that search engines have used since the early days before
Google even existed. The best way to get started is by finding
out what search engine optimization techniques the experts recommend,
and what other business owners and webmasters are talking about
as they tweak their sites for the best possible search rankings
Strongest Links - Articles - This site provides a paid
SEO service, but they also have an excellent selection of articles
on linking your site. Check the directories for places to submit
your site, forums for people talking about optimizing their sites
for search engines and newsletters for a good selection of SEO
ideas flowing into your email on a regular basis...
World - If you are a webmaster - or involved in a business
that depends on a webmaster - check out the menu on this site
for good practices, ideas and ways to get that site of yours drawing
the kind of traffic that you want...
Rank - Wikipedia - An article that describes trust rank
in understandable terms and provides good links to find out more
details. There doesn't seem to be anywhere that provides an easy
way to figure out your trust rank. While sites that give good
trust rank are assumed to be mature, high ranking .edu, .gov &
reputable corporate sites, the rank can be dampened or split before
it gets to you. Best advice seems to be to run a good quality
site that other top sites will want to recommend to their users.