MAIN Business Advertising

The business of advertising may not be well understood by those who look at it from the outside...or even those who work in the field. Combining psychology, sociology, statistics, economics and many other areas of expertise together into a whole that can make a space in the consumer marketplace for a product... is not an easy thing to do.

Good advertising starts with understanding the factors and forces that make ads work or flop. Does your ad say what your customers want to hear? Are you putting your ads in places where your potential customers can see or hear them? Is the ad tailored to the groups you are reaching? Are you using trigger words and calls for action?

Anyone can put together and advertising campaign. Few can do it well. If you plan to handle your own advertising, take the time to learn about what the experts know. That will help you avoid the pitfalls of bad ads and give your campaign a boost. If it all seems to complex, you can turn to a good PR firm and get the help you need to succeed.

More about advertising around the Web:

These sites are the top spots to get a deeper look at the workings of advertising with links to the top advertising/marketing agencies, plus mega-lists of resources and additional info on Internet advertising...

Adbrands.net - A global sweep of the industry with top agency and account assignments worldwide including profiles on leading advertisers, brands and agencies, history, news, financial information and over 20,000 external consumer brand, corporate and worldwide links, plus an account assignments database tracking who's handling what accounts in which countries.

Advertising World - the Ultimate Marketing Communications Directory - Extensive, annotated listings in over 100 categories for advertising and marketing resources - from account planning to word of mouth - from the University of Texas at Austin advertising program.

ClickZ Resources : Internet Advertising and Web Site Promotion - Offering reference guides to e-mail marketing, affiliate programs, as well as sample rates and statistics, news headlines and what's hot in the online marketing and advertising game.

ADWEEK -The ad biz Bible with the latest advertising industry news, streaming video ad spots and more with a paid subscription.

Advertising - Tips, advice and how to's from Entrepreneur.com for business big and small including guides to print, Internet TV & radio advertising, developing an advertising plan, hiring an ad agency and related resources.

Communication Arts - Exhibits - Learn about advertising from watching those who are doing it well, with the latest and greatest examples in print advertising.

also see -> Pop Culture - Advertising

Small Business Advertising