MAIN Business Small Business Advertising

Small business owners face a rough decision where advertising is concerned. With a small budget, you need to compete with the bigger businesses and their marketing teams and endless resources. The good news is that there are many ways to draw attention to your business without spending a fortune.

Some of the best advertising strategies have an amazing ROI - return on investment. For just a few pennies or an investment of a bit of your time, you can get top ads that will bring in new customers. It isn't magic and will take some work, but it is possible. Many small business owners are using these techniques to increase the visibility of their companies and bring in new clients and customers.

Get familiar with the appropriate types of advertising and where to advertise. Learn how to target the audience you're trying to reach. Check out some of the 'Net's best resources for strategies, advice, how-to's and tips for identifying prospects, good places to get the most for your advertising budget and making your ads work for you...

Advertising Resources from KnowThis.com - What every small business owners needs to know about advertising. Lists of media, how to prepare media kits and other basic to advanced information to make your Internet, direct marketing or media campaign work for you.

Marketing & PR - These pages of articles talk about which media work, why and how. Planning an ad campaign is discussed clearly and in depth so that you'll be ready to handle yours with relative ease.

Small Town Marketing - This site loses some points for site design but more than makes up for it by the ease of navigating and the content presented. Excellent reviews of the different advertising media and good advice on how to make them work for your business.

Articles on Design And Web Business - Don't let the title fool you. While the focus of the site may be narrow the advice on advertising and promoting your business can help any small business owner online or off.

Advertising Your Small Or Home Based Business - Solid how-to advice in the articles on advertising in this section. Browse around the rest of the site for pointers on other topics for entrepreneurs.