owners face a rough decision where advertising is concerned.
With a small budget, you need to compete with the bigger businesses and their huge
marketing teams and endless resources.
Do you advertise in traditional newspapers? Local or national? TV? Radio? Online? The good news is that there are many ways to draw attention to our business without spending a fortune.
First, you'll need a product or service that is better quality, and cheaper to produce (and deliver) than the competition.
Once you've studied the market, don't assume you know everything there is to know about it. Listening to feedback from customers is key to a better product or service. And, once they start talking about you to others the result is golden word-of-mouth advertising that costs you nothing.
Others swear by local cable TV advertising as the best year-round advertising option. It all depends on your target audience, your product or service, and how much you are willing to invest in getting your small business in front of the most promising prospects.
Some of the best advertising strategies have an amazing ROI (return on investment) meaning more bang for the buck on the ads you purchase. Testing is key to finding out which method -- or combination of methods -- works best.
If you're selling to middle-age or senior prospects, traditional newspaper advertising may also be combined with a total package to saturate the airwaves and hard-copy print with your message. (For younger audiences don't forget social media, and have a Facebook page, Twitter account, and website ready to engage prospective customers from the get-go.)
Remember that major nationwide companies were once small businesses just like yours, and who probably lived and breathed the old adage, "Early to bed, early to rise, work like hell and advertise". It isn't magic. It will take work, time and commitment, but it is possible. Good luck.
More about small business advertising strategies around the Web:
Just up ahead, check out some of the Net's best resources for expert strategies and advice on getting the most from your advertising budget with tips on the most appropriate types of advertising, where to advertise, and how best to target an audience most willing to buy ....
Resources from KnowThis.com - Here's what every small business owner needs to know about advertising, with lists of media, how to prepare media kits and other basic to advanced information to make your Internet, direct marketing or media campaign work for
Small Business Marketing & PR -
These pages of articles talk about which media work, why and how. Planning an ad campaign is discussed clearly and in depth so that you'll be ready to handle yours with relative ease.
Small Town Marketing - Check out excellent reviews of the different advertising media and good advice on how to make them work for your business.