MAIN Business Small Business Advertising

Small business owners face a rough decision where advertising is concerned.

With a small budget, you need to compete with the bigger businesses and their marketing teams and endless resources.

Do you advertise in traditional newspapers? Local or national? TV? Radio? Online? The good news is that there are many ways to draw attention to your business without spending a fortune.

From most small businesses today online advertising is the cheapest, most effective way to go. Others swear by local cable TV advertising as the best year-round advertising option. It all depends on your product or service, and how much you are willing to invest in getting your small business in front of the most promising prospects - your target audience.

Some of the best advertising strategies have an amazing ROI - return on investment. It isn't magic. It will take work, time and commitment, but it is possible. Remember the old adage "early to bed, early to rise, work like hell and advertise" and that major nationwide companies were once small businesses just like yours.

More about small business advertising strategies around the Web:

Around the Web, learn the appropriate types of advertising, where to advertise, and how best to target an audience most willing to buy. Just up ahead, check out some of the 'Net's best resources for strategies, tips and advice on getting the most from your advertising budget ...

The 6 Laws of Small Business Advertising Success - Advertising 101 tips and advice on building a message and ad budgeting, from the About.com guide.

Advertising Resources from KnowThis.com - What every small business owners needs to know about advertising. Lists of media, how to prepare media kits and other basic to advanced information to make your Internet, direct marketing or media campaign work for you.

Marketing & PR - These pages of articles talk about which media work, why and how. Planning an ad campaign is discussed clearly and in depth so that you'll be ready to handle yours with relative ease.

Small Town Marketing - This site loses some points for site design, but more than makes up for it by the ease of navigating and the content presented. Excellent reviews of the different advertising media and good advice on how to make them work for your business.

Articles on Design And Web Business - Don't let the title fool you. While the focus of the site may be narrow, the advice on advertising and promoting your business can help any small business owner online or off.