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MAIN Arrow to BusinessBusiness Arrow to Small Business ResourcesSmall Business Arrow to MarketingMarketing

The difference between advertising and marketing?

While advertising is often a splashy "hey, look at me!" skywriting campaign, marketing is on the ground to to provide competitive prices, outstanding public relations and customer service to maintain customer loyalty.

Marketing also means building brand awareness, maintaining your company's reputation, and generating good old fashioned word-of-mouth to increase your market share over your competition.

Today, that also means an online presence to engage with customers at popular social media and product review communities.

Once you understand marketing's ongoing requirements, it's little wonder why it remains one of the trickiest (but rewarding) challenges most small business owners face.

Around the Web, find great resources offering on-target tips and expert advice on planning, strategizing, and getting the good word out even on a small business budget ...

More about small business marketing around the Web:


Marketing and Promoting Your Small or Home Based Business - Articles on all aspects of marketing as well as e-books, publications and magazines to get you up to speed on how to promote your business on a small budget - and what traps to avoid ...

Duct Tape Marketing Blog - Reports from the field by an expert marketer including tips & ideas, podcasts, video reports.

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