While advertising is often a splashy "hey, look at me!" skywriting campaign, marketing is on the ground to to provide competitive prices, outstanding public relations and customer
service to maintain customer loyalty.
Marketing also means building brand awareness, maintaining your company's reputation, and generating good old fashioned word-of-mouth to increase your market share over your competition.
Today, that also means an online presence to engage with customers at popular social media and product review communities.
Once you understand marketing's ongoing requirements, it's little wonder why it remains one of the trickiest (but rewarding) challenges most small business owners face.
Around the Web, find great resources offering on-target tips and expert advice on planning, strategizing, and getting the good word out even on a small business budget ...
More about small business marketing around the Web: