Stats let you know where your visitors
from, what they're searching
for, and what they're
in finding on your Web site.
Web stats are the key to making your Internet business or blog a success
and a reality check if you are not doing as well as you expected with bringing
people to your site or getting visitors to stay. A visitor who doesn't care about
what you have to say or want to buy what you are selling is not helping your site
to grow. You can't improve your site without finding out what's right and wrong
with what you are doing...
think of your web stats as a counter that lets you know how many visitors come
to your page with a bit of helpful information to help you find out how
to boost that number. SEO optimization
is pretty hard to do if you have no idea what people are looking for when they
come to your door on the Web.
web site traffic is not equal. You want to optimize your site to get found by
the search engine... but you don't want people who are looking for a place to
rent a corporate jet coming to you if you are trying to sell wings --- especially
not if you sell buffalo chicken wings! You may use similar keywords, but the end
result is very, very different.
What web stats tell you ...
need to know that the keywords you are using are bringing in the traffic that
you want. Keywords that you carefully put together may bring people in, but you
may be shocked to learn that most visitors to your site are picking up on some
phrase that you never thought about.
good web stats program will tell you not just how many visitors you get, but where
they came from, what they were looking for and whether they found what they wanted
when they hit your site. There is much more than that, though.
Why do you need stats?
site has a hidden deposit of information. With a good stats program, you can mine
that information and turn it into gold. You can find out what time is busy for
you and when your site is "sleeping" so you can figure out how
to keep it awake for the whole 24 hours a day that Internet sites are available.
Knowing the pattern
of visitors to your site is important if you want to increase traffic. You may
find that your focus is so local that no one outside of a three mile radius is
finding you. If you're operating an online shop, that means you are missing most
of your customers. If you are providing information you are not getting seen by
the people you want to talk to.
do people do when they come to your site?
pages on your site bring in the most traffic? If you know the entry pages, you
have a good idea what your site is offering to visitors. Not what you want to
offer, but what really attracts people to your site.
they "bounce" click right out again? If your bounce rate is high,
you need to know so that you can figure out why and fix the problem.
they stay on your site, what are they clicking on? Where are they going? A good
stat package can let you know the "paths" that are getting followed
through your site. Find out what your visitors are clicking on and you know what
to add to get more page views!
pages are big exit pages? Do you have pages that are "leaking" your
visitors? Links to other sites are important, but if the first thing someone sees
when they hit your site is a link leading out... say good-bye to exploring your
These are just a few of the facts that can help you grow your web site... if you know
There are tons of stats programs out there
range from simple counters to simple stats to enterprise level programs that help
big companies find out how to attract more customers. Many good programs are available
at no cost to you. The top level stats packages can run into thousand of Euros,
Dollars, Pounds or whatever currency you are willing to spend.
you have to make up your own mind about which stats are most important to you...
and which programs do the best job of delivering your data in ways that you can
use, many sites focus on overviews of the best programs. Read the reviews and
then try the demo. Take the program for a test drive on a few of your pages to
see what it does and if it delivers what you expected.
you run a bigger site, you can choose advanced options for fees that are can be
reasonable. When you find the Web stats package that's right for your site, install
it, use the data it provides to tweak your site and watch your page views climb...
Stats Reviews - Stats - Blogs have many things in common with the
traditional web site, but for the blogger the little differences are important. Check out a library of posts and articles dealing with stats programs, trends, traffic and related topics.
ASP Resource Index - site statistics - ASP programs that are rated 1 to
5 stars by users with brief descriptions and user reviews. If you're comfortable
with freeware, shareware and low cost developer's scripts you'll be happy here...
analytics products - comparison matrix - Great job of comparing five programs
- onestat free hit counter, ShinyStat Free, sitemeter basic, Google analytics
and e-tracker free as well as the entry (not quite free) level.