Who will spend $6.5 million for a 30-second spot at the Super Bowl on NBC this year?
It's the most expensive air time on television. But most major advertisers are willing to foot the bill to reach the millions of viewers huddled around the living room TV on Super Bowl Sunday.
While the pandemic has played havoc with advertisers in the recent past, 2022 shows many of them are gearing up to ante up the $6.5 million ($1 million more than last year) to provide 100 million captive viewers with the funniest, most entertaining -- and most controversial - TV commercials of the year.
In fact, as of this writing in November 2022, NBC has reportedly sold out its entire inventory of ad spots for the upcoming game as the pandemic takes a back seat to renewed optimisim and spending.
Among major repeat advertisers at the 2022 Super Bowl, Avocados from Mexico is big in the game with a major "Get in the Guac Zone" campagin featuring football great Drew Brees. (And if your're shopping for your Super Bowl party, you won't be able to miss the 90.000 (and counting) in-store displays for "Get in the Guac Zone" appearing coast to coast.)
Also watch for other big ad brands to triumphantly return after skipping last year's game -- including Bud Lite, Coke, Little Caesars, Hyundai and Aud with big ad spends in 2022.
First up, check out the buzz surrounding Crypto.com's first foray into the Super Bowl, starring a very bankable Hollywood star:
Meanwhile, keep it here for more sneak previews of what's ahead during "ad primetime" this Super Bowl Sunday 2022 with updates video clips as they are announced.