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How To Write a Press Release


Instructions :

press release
Marketing tips & tricks for writing & formatting a press release that gets results ...

One of the quickest ways to generate buzz and create interest in your company is by writing an attention-getting press release.

While you want to 'wow' potential customers with a newsworthy announcement, your major target should always be the news editors.

Make their jobs easier, and get published by showing them that you really know how to create a professionally written press release.

Here's how:

1. Create The Headline

Editors want to know how they can help their readers. So state the benefit of your product or service from the very start and be specific - in the headline.

Instead of the somewhat tame "Acme Announces New Consumer Guides", for example, a much more effective headline would be "5 Ways To Save with Acme's New Blue Widget Consumer Guides."

2. Don't Bury the Lead

Be sure to immediately kick off your press release with a sentence that answers all the most important questions regarding your very newsworthy story including the "who, what, where, when and why."

For example:



5 Ways To Save with Acme's New Blue Widget Consumer Guides

Chicago, IL July 1, 2010 - Help is on the way today for cash-strapped families as Acme announces the free distribution of money saving consumer guides in retail outlets nationwide.


3. Say It. Then Say It Again.

In the second paragraph, reiterate the benefit to customers by stating how it will make them smarter, richer, better.

Better still, use concrete facts or polls to back up your claims, i.e.,

"The announcement couldn't have come at a better time as an XYZ poll released this week shows a sharp rise in the cost of living for middle class consumers. In response, Acme is..."

4. And I Quote

Another cardinal rule for writing winning press releases is including a quote (or two) from you or a company representative, for example:

"We all know how difficult it is raising a family in the current economic climate," says Acme President Timothy Smith.

"In addition to offering our regular low prices, our new blue widget consumer guides will also help make the lives of our customers that much easier."

5. Make a Bulleted List

If the headline starts with "5 Ways To..." always deliver on the promise. Use an easy-to-read bulleted list:

"Included in the free consumer guides are valuable tips on how to save money in every room in the house, such as:"

1. Money saving tip
2. Money saving tip
3. Money saving tip
4. Money saving tip
5. Money saving tip

6. Wrapping It Up

"Brevity is the soul of wit" said Shakespeare, and that goes for press releases. In short, 500 words is standard for most press releases.

Make your final paragraph a brief re-wording of all that went before (See No.3 - Say It. Then Say It Again.)

Also be sure to include a "call to action", i.e., detailing where your product or service can be bought, or another action you want your customer to take before signing off.

7. But Wait...There's More

Wind it all up by adding the standard 'about us' paragraph, for example:

About Acme Company

"For over 40 years the Chicago based Acme Company has been an industry leader in providing quality consumer products at affordable prices..."

Finally, add your contact info, and if you have an employee on staff who can field questions from the media by phone, add their name as well:

Contact Info:

Your Name
Your Title
Company Name
Media Contact: John Jones
Phone: 123-456-7890
Email: [email protected]


Note that the final three "#" symbols remains the traditional way to end a press release. This signals to editorial staff that it's really THE END and there are no more pages to come.

Helpful Hints :

Use compelling facts or selling points in your press release but don't use fluff or exaggerate to the point of disbelief.

Avoid any use of exclamation points!!!! It's considered unprofessional and a sure bet you'll quickly lose all credibility with target editors and audiences.

Print press releases on professional letterhead if sending by fax. If sending electronically, it's usually best to cut/paste your press release copy directly into the e-mail rather than include it as a separate attachment. This saves editors precious time in opening it.

Materials List :

professional letterhead, computer & word processing program, fax machine, or Internet access if e-mailing your press release.

Submitted By :

Jody Wilson


NOTE: How To's we provide on were submitted by people like you. They have not been tested by us in any way, and we cannot guarantee their accuracy or safety, nor can we be liable for any errors or omissions.

More information on how to write a press release around the Web:

How to write a press release

How promote your business with a press release

Six Tips to Writing Effective Press Release Headlines

also see in Business -> Top Ten Tips for Writing Your Best Press Release Ever

Writing the Press Release | Marketing & Promotion | Small Business Marketing

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