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2017 Super Bowl Commercials

watching a superbowl ad on tvWho will spend $5 million for a 30-second spot at the Super Bowl this year?

It's the most expensive air time on television, but most major advertisers are willing to shell it out. That is, to reach the millions of viewers huddled around the living room TV on Super Bowl Sunday.

Traditionally, the big game attracts close to 100 million viewers, the biggest TV audience for any U.S. sporting event.

And, with the price tag going up every year, it's almost guaranteed that advertisers pull out all the stops to get you to watch -- and remember -- their multi-million-dollar commercials.

With that in mind, here's the current lineup during Super Bowl LI:

2017 Super Bowl ad lineup

snickers skittles candy bowl
Along with an in-store promotion, Snickers
and Skittles will double-team Super Bowl
2017 with TV spots during the big game.

The biggest news this year is who ISN'T on the Super Bowl commercial roster. For the first time in recent memory Dorito's "Crash the Super Bowl" contest has dropped out of the lineup. Geared to millennials, the popular campaign has run its course and a new campaign is promised next year.

Making their first-ever appearance at the Super Bowl this year? They include two Proctor & Gamble products : fabric refresher Febreze, and the "Official Cleaner of Super Bowl LI", Mr. Clean.

That said, notorious GoDaddy - which dropped out last year - is set to return to Super Bowl 2017 with an 30-second spot featuring "a new, yet-to-be-released product". No word yet if the same scantily glad women of yesteryear will play a part in the new campaign, but don't bet against it.

Of course, Bud and Bud Light are back selling the suds at Super Bowl 2017, including the first-ever spot for the Busch beer brand "Cold As A Mountain Stream, Smooth As Its Name."

Munchies during the game? As fans happily sit behind a bowl of guacamole and chips during the game, Avocados from Mexico will returns for its third consecutive year focusing on the generous health benefits of you guessed it.

Pepsi and Tostitos, meanwhile, is a natural combo that is guaranteed to make any Super Bowl party a success, at least according to Raven's quarterback "Joe Cool" Flacco who gives a righteously (and hilarious) deadpan performance, above.

Sweet tooth? Skittles and Snickers also team up in 2017 for a partnered "Candy Bowl" promotion to help send party guests home happy on a sugar high after the game.


And, TurboTax is back in the Super Bowl big time this year with 45-second spots as part of its funny "Relax It's TurboTax" campaign starring such names as Kathy Bates, DJ Khaled, David Ortiz and Karla Souza (watch above).

Also in the tech sector, Intel promises a game changer in sports broadcasting with -- just for starters -- a virtual reality zoom-thru tour of quarterback Tom Brady's morning routine. Here's a sneak peek:


And, on the Internet and social media scene, Wix,com returns in 2017 featuring an easy way for small businesses to create their own websites. The spot stars Jason Statham and Gal Gadot who don't pull any punches in a fine pair of fast and furious performances:


Finally, the Super Bowl would not be complete without an upcoming movie blockbuster. While the major studios remain quiet about which ones they'll tout during Super Bowl Sunday, the most likely movie trailers will provide sneak peeks of  “Alien: Covenant”; "The Mummy" (the reboot starring Tom Cruise); "Guardians of the Galaxy Vol. 2"; "Kong: Skull Island"; and possibly Disney's live action edition of "Beauty and the Beast".

Meanwhile, keep it here for more on this year's Super Bowl ad lineup as we keep up-to-date on who's in and who's out of the big game in 2017.

also see -> Super Bowl Fun Facts & Trivia

More about Super Bowl ads around the Web:

Around the Web, check out more information on some of the top Super Bowl ads of all time including the funniest and most notable...
- Super Bowl commercial central, featuring related news and updates, archive of the best commercials dating back to 1998, and Top Ten collections of all time

Using Super Bowl Ads in the Classroom - With lesson plans, news articles and streaming video clips.

Super Bowl advertising Wikipedia - Brief overview with a list of the most famous Super Bowl commercials, related links and resources.


also see in Pop Culture -> Great Moments in Advertising

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