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2010 Super Bowl Commercials

NBC was selling Super Bowl spots for $3 million per 30-second commercial in 2009. That was more than 10 percent higher than the average $2.7 million that Fox asked for in 2008.

But will major U.S. companies - hoping to hit it big this Super Bowl Sunday - pay the new, exhorbitant amount for such short air time?

And in a financial recession?

You bet they will. Traditionally, the big game draw close to 100 million viewers, the biggest TV audience for any U.S. sporting event.

As proof, by August 2009 it was announced that CBS had already sold most of its inventory to Pepsi and CocaCola, Anheuser-Bush, and a number of big car companies, along with the mega movie previews that have become the mainstays of any televised Super Bowl match.

Speaking of Anheuser-Bush, watch for the return of the popular Clydsdale horses to make an appearance this year.

Meanwhile, GoDaddy fans won't be disappointed this year as its famous buxom babes return again in one, and possibly two, 30-second spots.

CareerBuilder is also making a splash in 2010 with interactive user-generated ads. The job-placement supersite has launched a contest inviting consumers to create and submit videos to be considered for Super Bowl glory. The winner gets $100,000 and the runner-up $50,000.

Beside cars, jobs, beer and chips, the strongest advertisers remain the big Hollywood studios, so look forward to sneak peaks at 2010 blockbusters. They probably will include spots for the latest entries in phenomenally successful movie franchises, i.e., Iron Man 2, Two Story 3 and Shrek Goes Fourth, all planned for Spring 2010 release.

More about Super Bowl ads on the Web:

Superbowl-Ads.com

Super Bowl Commercials on Google Video

Using Super Bowl Ads in the Classroom

SUPER BOWL 2010