Who will spend $5 million for a 30-second spot at the Super Bowl this year?
It's the most expensive air time on television. Even so, most major advertisers are willing to shell it out -- to reach the millions of viewers huddled around the living room TV on Super Bowl Sunday.
Traditionally, the big game attracts close to 100 million viewers, the biggest TV audience for any U.S. sporting event.
And, with the price tag going up every year, it's almost guaranteed that advertisers pull out all the stops to get you to watch -- and remember -- their multi-million-dollar commercials.
Meanwhile, keep it here for videos and updates on 2019 Super Bowl ads as they are announced.
2019 Super Bowl ad lineup sneak peak
Back in the big game this year is, of course, Anheuser-Busch which is planning a full five minutes of air time this year with a record eight ads -- featuring five brands and seven product including Budweiser, Bud Light, Michelob Ultra, Stella and Bon & Viv SpikedSeltzer. AND -- watch for the return of the famous Budweiser Clydesdale horses (after taking last year off), with a memorable comeback ad aimed at millenials.
Also count on M&Ms to features their two "spokescandies" in a cute spot, while Pringles continues with their "flavor stacking" campaign that was introduced at last year's game. Also returning this year, as usual, is Avocados from Mexico with a 30-second spot for their new campaign, "Always Worth It".
And what would a Super Bowl commercial lineup be without a Coke vs. Pepsi showdown? Pepsi is all set to introduce their new brand "bubly" starring -- who else? -- crooner Michael Bublé who will appear in a funny spot for the company's new sparkling water. Meanwhile, watch for Coke to counter-attack in their hometown of Atlanta, with this sweet animated spot:
After a two-year absence, Colgate-Palmolive is also back in 2019 with a spot that promotes clean teeth and fresh breath. For laughs, the 30-second ad will star actor Luke Wilson who appeared alongside Reese Witherspoon in Legally Blonde.
And, with their Atlanta headquarters location the same as the 2019 Super Bowl, Mercedes Benz will be also back this year showing off hometown pride and their newest models. Toyota is also returning with a big push for the RAV4, its compact crossover SUV.
Meanwhile, KIa has teased an emotional spot that deviates big time from featuring celebrities in their Super Bowl ads this year. Watch: