Who will spend $5.5 million for a 30-second spot at the Super Bowl on CBS this year?
It's the most expensive air time on television. But most major advertisers are willing to foot the bill to reach the millions of viewers huddled around the living room TV on Super Bowl Sunday.
With 2020 still playing mischief with attendence, advertisers are reluctant to announced their plans this year. But rest assured that many of them are gearing up to provide the 100 million viewers who tune in with the funniest, most entertaining -- and most controversial - TV commercials of the year.
The overriding theme? With COVID and Black Lives Matter the two major issues of the moment, experts are predicting feel-good messages of healing and coming together in 2021. Let's see who can walk that fine line between sincere and syrupy while pitching to a news-weary audience.
In the meantime, keep it here for updates on tone and content, with sneak previews of what's ahead during the commercial breaks on Super Bowl Sunday 2021.
2021 Super Bowl ads update
You can look forward to Anheuser-Busch to figure prominently in this year's big game, but don't expect a feel-good Clydsdale spot. The brand instead will donate the money it would have spent on the ad to coronavirus vaccination awareness efforts.
Still, Anheuser-Busch has four minutes of advertising during the game for its other brands, so also look forward to spots touting Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer.
In fact, our top nominee for BEST Super Bowl commercial of 2021 is for Bud Light Seltzer Lemonade that takes on the past year with dark wit and humor.
You know the old saying: When life hands you lemons ...
And, if you think that General Motor's big announcement about going all-electric isn't all that humorous, watch Will Ferrell bring on the funny this Super Bowl Sunday in an extended spot. In it, he finds out which country produces more electric cars than any other -- and promptly declares war on Norway. Then, guess what happens:
Looking for big-breasted ladies selling a hamburger chaiin? Sorry guys, not this year. Although it may be time to hide your womenfolk
-- as Alexa brings on the steam showing a woman daydreaming about "Black Panther" actor Michael B. Jordan who becomes an Alexa surrogate, delivering on everything a woman, um, needs:
Pringles returns to the big game
focusing on an update to its logo
for the first time in 20 years.
Mountain Dew is also back, and -- if that past is any indication -- they will probably launch a memorable all-star commercial that everyone will be talking about on Monday.
M&Ms has also reported in with a 30-second spot during the first commercial break following kickoff.
Meanwhile, keep snackin' with the return of Pringles in 2021 which is putting the spotlight on the brand's updated logo.
Also on the snack side, Cheetos is all in this year -- with big names (Ashton Kutcher, Mila Kunis, and reggae star Shaggy) for a brand new intro to Cheetos Crunch Pop Mix.
Speaking of snacks and big name stars, also look forward to a funny spot touting the highly anticipated return of Doritos 3D Crunch. The 30-second spot stars Jimmy Kimmel, Mindy Kaling, and a mystery man known only as #FlatMatthew:
And, with spring just around the corner, watch for the debut of Scotts Miracle-Gro, in its first ever Super Bowl commercial encouraging people to 'keep growing'. The commercial, which will air in the second quarter of the game, will also feature celebrity cameos.
Also be on the lookout for possibly THE weirdest commercial cameo of the year -- as Jason Alexander appears on a dirty sweatshirt for a 60-second spot for Tide detergent. Funny strange? Or purely strange? You decide:
Meanwhle, TurboTax returns in 2021 for the 8th year in a row. Expect a memorable, upbeat spot on par with last year's extended 45-second "All People Are Tax People" spot that almost convinced you that paying taxes was fun!
Vroom would also like you to know that buying a used car is now also virtually painless. Just skip the dealership altogether and buy one online: