|
MAIN
Sports
Football
Super
Bowl 2010
2010
Super Bowl Commercials
NBC was selling
Super Bowl spots for $3 million per 30-second commercial in 2009.
That was more than 10 percent higher than the average $2.7 million
that Fox asked for in 2008.
But will
major U.S. companies - hoping to hit it big this Super Bowl Sunday
- pay the new, exhorbitant amount for such short air time?
And in a financial
recession?
You bet they
will. Traditionally, the big game draw close to 100 million viewers,
the biggest TV audience for any U.S. sporting event.
As proof,
by August 2009 it was announced that CBS had already sold most
of its inventory to Pepsi and CocaCola, Anheuser-Bush, and a number
of big car companies, along with the mega movie previews that
have become the mainstays of any televised Super Bowl match.
Speaking of
Anheuser-Bush, watch for the return of the popular Clydsdale horses
to make an appearance this year.
Meanwhile,
GoDaddy fans won't be disappointed this year as its famous buxom
babes return again in one, and possibly two, 30-second spots.
CareerBuilder
is also making a splash in 2010 with interactive user-generated
ads. The job-placement supersite has launched a contest inviting
consumers to create and submit videos to be considered for Super
Bowl glory. The winner gets $100,000 and the runner-up $50,000.
Beside cars,
jobs, beer and chips, the strongest advertisers remain the big
Hollywood studios, so look forward to sneak peaks at 2010 blockbusters.
They probably will include spots for the latest entries in phenomenally
successful movie franchises, i.e., Iron Man 2, Two Story 3 and
Shrek Goes Fourth, all planned for Spring 2010 release.
More
about Super Bowl ads on the Web:
Superbowl-Ads.com
Super
Bowl Commercials on Google Video
Using
Super Bowl Ads in the Classroom
SUPER
BOWL 2010
|