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The day after Thanksgiving is the official start of the holiday shopping season - popularly known as Black Friday - when retailers move from being unprofitable, or "in the red," to being profitable, or "in the black".

Contrary to popular belief, Black Friday is not the busiest shopping day of the year in terms of money spent.

Already exhausted from family entertaining, many shoppers are more apt to appear at the mall on Black Friday to plan their hunting-and-gathering strategy than actually make a solid purchase.

Yet there are Americans, and in great numbers, who will choose Black Friday to begin shopping in earnest.

By tradition, the day also invariably includes a TV report about how pleased (or outraged) shoppers are with this year's sales - and what that means for the entire shopping season.

On the Web, check out more consumer reports, facts, information and the history of Black Friday, and where to find the hottest sales taking place coast to coast beginning on Friday, November 28, 2008 ... followed by Cyber Monday on December 1.

Black Friday @ Gotta Deal - News, rumors and information on where and what's on sale, with scans of holiday sale circulars, a store locator, a history of Black Friday and a very busy forum.

Black Friday - The OFFICIAL Site for the Hottest Day of the Year - Keep up to date on the latest news and rumors, sign up for the mailing list, view scans of upcoming holiday ads from top retailers, and find out more in the active discussion boards.

The Official Black Friday Site - Visitor-submitted information with lists of hot sales items from major retailers including Staples, Sears, Walmart, Kmart, Best Buy, Walgreens and more.

Official Black Friday Ads - From DealTaker.com, offering free registration for entry into forum posts on the latest news about Black Friday sales.

Black Friday - SlickDeals.net Forums - Join the fray at these busy posting boards with sales rumors on where to find the best deals on appliances and high ticket items, advice on survival tactics, related tips.

BlackFriday.info - Catch this year's best sales with a searchable database, news, and e-mail alerts on the hottest post-Thanksgiving deals at Target, Walmart, Costco, Old Navy, Toys R Us and lots more ....

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