to bed, early to rise, work like hell and advertise"
is the industry motto - whether it's on the Internet, television
and radio, in newspapers or magazines, or at a local movie theater
Today, Internet advertising has morphed into the practice of reaching consumers where they shop, pay bills, and communicate with friends. Unlike advertising practices of ages past, that means advertising has to step up its game to actually engage readers on an interactive two-way street (unlike radio or television) that exclaims "Click here!"
Gone are the days when banner or pop-up ads attempted to steal a Web surfer's attention. As advertisements become more and more targeted to a specific audience, "dayparting" has become a familiar phrase to those who want to advertisie their wares online to, say, people working 9-5 -- or, in reverse -- to a leisurely weekend audience with play and recreation on the agenda..
Other clever ways to brand a product today include "advergaming" in which products launch games in their online advertising.
With all the changes taking place within the industry, advertising remains an excellent gauge of society's mood and what the traffic will bear. You decide - as we check
out some of the best sites and examples on the topic for a decade-by-decade account of the history - and mystery - of what sells...
AdFlip - Feast your eyes on some of the most effective print ads in the history of the trade together with free e-card galleries, daily top ten lists, and more resources with paid membership.
Age - Register free for up-to-the-minute breaking news
covering the industry and offering special reports, the latest
ad spot reviews, job postings, industry resources and check out
their history of The Advertising Century for picks of the Top
100 Ad Campaigns, favorite jingles, slogans, ad icons and a timeline
of the best advertising of the past 200 years.
Adweek - The online publication featuring the latest updates and ad analysis, entertaining story features and insider industry rumors and gossip.
The Clio Awards - The Oscars of the industry, with background
info on the annual awards for the year's best advertising and
design, with an archive of past winners featuring video clips.
- Fortified with an image archive numbering in the thousands,
and featuring print ads from the early 1900's to the '50's searchable
in a database or browseable by category, including Beauty and
Hygiene, Radio, Television, Transportation, and World War II.
Ad Council : Campaigns - From the people who brought you
"a mind is a terrible thing to waste," McGruff the Crime
Dog, and Smokey Bear, with more on their most successful classic
campaigns in words and pictures.