then, the original Burger King menu has evolved from burgers,
fries, sodas and milkshakes to a more varied menu featuring chicken,
fish, onion rings and salads, along with an on-the-go breakfast
An early Burger King
logo from 1960.
A few year after original owners James McLamore and David Edgerton
began growing the business within Florida, the Insta Broiler technique
was replaced with a mechanized gas "flame broiler" as
the company name was changed simply to Burger King.
the 60's, the company continued to expand nationwide and further
expanded into Europe after an acquisition by Pillsbury in 1969.
backed by corporate ad dollars, Burger King embarked on an advertising
blitz back home in the US with nationwide 1970's campaigns such
as "Have it your way" that directly challenged main
competitor McDonalds' one-size-fits-all menu.
expansion continued into Central and South America and a decade
later into Asia, with Burger King franchises popping up all over
Japan, South Korea, Taiwan and Singapore.
Burger King continues to expand worldwide with particular targets
focused on plans to open more franchises in Eastern Europe, Africa
and the Middle East, as well as further expansion into their three
largest foreign markets, India, China and Japan.
still lagging behind McDonalds,
its traditional nemesis, Burger King generates over $2 billion
in annual revenue and remains the second largest chain of hamburger
fast food restaurants on the planet employing over 41,000 workers
in some 11,500 restaurants (90 percent of them individually-owned
franchises) in 72 countries worldwide.
- Whopper, Double Whopper, Whopper JR, Bacon Double Cheeseburger,
Big King Sandwich, BK Big Fish, BK Homestyle Griller, Bk Smokehouse
Cheddar Griller, BK Veggie Burger, BK 1/4 lb Burger, Chicken Tenders,
Chicken Whopper, Chicken Whopper JR, King Supreme, Specialty Chicken
Sandwich, Hamburger, Cheeseburger, Double Hamburger, Double Cheeseburger,
Garden Salad, Chicken Caeser Salad