your typical sandwich shop, Subway's amazing success in the fast
food business has become an industry phenomenon.
is made made all the more astounding by the fact that it has surpassed
even the likes of McDonald's,
and all other comers to become THE largest restaurant chain worldwide.
course, the famous story spun by current spokesperson Jared
Fogle aimed at the health conscious certainly helped, but
it is one that almost fell into the company's lap.
short, Subway has thus far led a charmed existence, and continues
to do so as one of the most successful franchises on the planet
- and growing - with currently over 31,000 restaurants in 91 countries.
1965, the restaurant chain that would eventually become Subway
was born when Fred De Luca, a Connecticut high school student,
was looking for ways to raise money to pay for college.
To encourage De Luca to open his own business, family friend Peter
Buck offered him $1,000 to help finance a submarine sandwich shop.
De Luca agreed and the two became partners, and within the year
has opened their first sandwich shop.
With Peter Buck the major investor, the store was named "Pete's
Submarines", but as word spread about the shop they learned
the name was being misinterpreted as "Pizza Marines."
Soon the store was renamed "Pete's Subway." and later
simply shortened to "Subway."
With their first store a huge success, the partners began a chain
of Subway sandwich shops, evolving into a franchise operation
with more than 30 stores operning in and around New York and New
England. By 1983, Entrepreneur magazine named Subway the No. 1
franchise in the sandwich shop category, a position it has practically
held ever since.
years later, Subway had its first international operation in Bahrain,
and throughout the next decade successfully opening stores in
all 50 states with additional locations popping up in Europe,
China, Costa Rica, Egypt, El Salvador, Honduras, Ireland, Jamaica,
New Zealand, Spain and Taiwan.
with a lead position as one of the world's most valuable franchise
operation in any category, the heavens further smiled down upon
Subway by bringing them Jared Fogle, the man who lost 245 pounds
by including low fat Subway sandwiches in a diet and exercise
program of his own design. Having heard about the story, Subway
quickly introduced Jared to the world in the first in a series
of television commercials in 2000.
the success of Subway remains its widespread appeal to an audience
ranging from sports jocks and construction workers to busy parents
and college students. Thanks to Jared Fogle, today that also includes
a growing legion of the health conscious.
pop culture caché surrounding Subway as the Everyman's
Meal also holds a certain appeal to the rich and famous, who not
only willing to frequent Subway, but are quick to endorse it.
them? Former high school student and now Subway owner Fred De
Luca, who currently boasts a personal net worth of $1.5 billion.