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2026 Super Bowl Commercials

Who will spend upwards to $8 million for a 30-second spot at the Super Bowl on NBC this year?

In 2026 it's no-holds barred for advertisers who are ready to ante it up to reach 100 million captive viewers with the funniest and most entertaining TV commercials of the year.

Add to that the sometimes whopping paycheck celebrities earn for endorsing a name brand, and that payout for a Super Bowl ad can more that double. A-list Hollywood and television stars can score up to $10 million for a days worth of shooting.

Just up ahead, check out wbat will capture udiences attention (besides the game!) on Super Bowl Sunday:

2026 Super Bowl commercial countdown

NCB sold all of its Super Bowl ad space by September 2025, with Super Bowl stalwarts like Budweiser, Pepsi, Uber Eats, Instacart, Xfinity, Lays, Pringles, Nerds, Hellmann's, Dove, and Ritz Crackers -- all returning for a rematch.

Super Bowl first-timers in 2026? They include hydration drink maker Liquid I.V., along with Svedka vodka introducing itself to Super Bowl audiences in the first spot for a vodka brand to appear during the game in 30 years. Also watch for the Super Bowl debut of Manscaped and its full-body "mancare" campaign.

The Budweiser Clydsdales are back, this time with an American icon sharing the spotlight.

The most talked about Super Bowl commercial leading up to the game? Watch
Sam Neil, Laura Dern and Jeff Goldblum together again for a Jurassic Park reunion.

Andy Samberg in possibly his funniest impression yet as "Meal Diamond"
for Hellmann's mayonniase co-starrng Elle Fanning.

More star power on display for Ritz Crackers featuring Jon Hamm, Bowen Yang and Scarlett Johansson/

Meanwhile, the famous Coke polar bears are having a (very funny) emotional crisis in "The Choice".

And what would the Super Bowl be without sneak previews of upcoming movie blaockbusters? Watch for Steven Spielberg‘s Disclosure Day to make a big, splashy debut during the game, along with Scream 7, The Super Mario Galaxy Movie, and Minions 3.

As always, keep it here for more of our list of most anticipated 2026 Super Bowl commercials and video teasers with updates as they happen.

also see -> Super Bowl Fun Facts & Trivia

More about Super Bowl ads around the Web:

Around the Web, check out more information on some of the top Super Bowl ads of all time including the funniest and most notable :

Superbowl-Ads.com - Super Bowl commercial central, featuring related news and updates, archive of the best commercials dating back to 1998, and Top Ten collections of all time

Super Bowl advertising Wikipedia - Brief overview with a list of the most famous Super Bowl commercials, related links and resources.