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2024 Super Bowl Commercials

Who spent $7 million for a 30-second spot at the Super Bowl on CBS this year?

While the pandemic played havoc with advertisers in the recent past, this year it's no-holds barred for advertisers who were ready to ante up the $7 million (the same as last year) to provide 100 million captive viewers with the funniest and most entertaining TV commercials of the year.

Add to that the sometimes whopping paycheck celebrities earn for endorsing a name brand, and that payout for a Super Bowl ad can more that double. A-list Hollywood and television stars can score up to $10 million for a days worth of shooting.

It's the most expensive air time on television. But most major advertisers are willing to foot the bill to reach the millions of viewers huddled around the living room TV on Super Bowl Sunday.

Just up ahead, check out wbat captured audiences attention (besides the game!) on Super Bowl Sunday:

From left to right: Martin Scorsese is on the set for his directorial debut for Squarespace,
while funnyman Eric Andre as been recruited for Drumstick's very first Super Bowl ad.
Also watch for Hellmann's mayonnaise to get ecological this year while tackling food
waste -- including how to score with (what else?) Super Bowl leftovers.

2024 Super Bowl commercial countdown

With CBS having sold out all of its Super Bowl ad space by November 2023, Super Bowl stalwarts like Bud Light, Pringles and M&M's returned for a rematch while Super Bowl first-timers this year included Etsy, Nerds, and Drumstick.

Here's how the lineup shaped up:

State Farm's "Like a Good Neighbaaa" now going viral.

Kate McKinnon channels her inner cat lady for Hellmann's mayonnaise.

Squarespace returned to the Super Bowl with none other than director Martin Scorsese at the helm for a 30-second spot.

Meanwhile, Drumstick debutedt its first-ever Super Bowl ad with a :30 second spot starring Eric Andre who "took viewers on a hilarious journey reminding them that any day is a good day for a Drumstick."

A sneak peek into Drumstick's Super Bowl debut starring Eric Andre.

And, yes that's THE Martin Scorsese in his directorial debut at the Super Bowl for Squarespace, featuring frustrated aliens trying to make first contact:

Aliens are trying to get Earthlings attention in director Martin Scorsese's Super Bowl debut for Squarespace..

Food fans will be also happy to note that Uber Eats was back with a very satisfying spot that recreated a famous viral moment between David and Victoria Beckham who is also joined by someone named ... Jessica Aniston? Hilarious.

Oreo also made a splash as they returned to the Big Game for the first time in over a decade with a :30 second spot in the second quarter starring famous mom Kris Jenner.

Haven't satisfied your sweet tooth yet? Check that spot for Mountain Dew reunitng "Parks & Recreation" stars Aubrey Plaza and Nick Offerman.

Aubrey Plaza and Nick Offerman have a blast on Mountain Dew.

More munchies on the way as a new Doritos spot had Jenna Ortega and her abuelas introduce new Dynamita flavored chips.

Jenna Ortega and her abuelas: it's not dynamite, it's Dinamita

BetMGM went big with a Super Bowl debut that included three commercials --
with the help Tom Brady, Wayne Gretzky and actor Vince Vaughn.

While GM decided to pass on this year's Super Bowl, BMW returned in 2024 after sitting out last year with a full 60-second ad.

And maybe the biggest news of all? At least among advertising circles, it's the return of Coors Light, going head-to-head with its main competitor that suffered boycotts last year amid protests of Bud Light being a "woke" brand.

And... they're back! The Bud Clydesdales took the field for another warmhearted ode to tradition.

And ... he's back! Ron Gronkowski returns for the Kick of Destiny for FanDuel

]Paramount Plus debuted it's first-ever Super Bowl commercial this year. Just add a dozen or so famous people and lovable cartoon characters, and leave 'em laughing:

Going viral as possibly the wackiest commerical of the year.

Meanwhile, Zach Braff and Donald Faison returned for a 60-second spot for T-Mobile, this time with a very special guest star in a "Flashdance" reboot,

Plus, guess who else is back in the "feel good" commerical of the year? It's Hollywood star Jeremy Renner's big comeback for Silk Almond Milk following last year's much published near-fatal accident.

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Movie fans were also treated to Hollywood movie trailers that made the lineup, including sneak peeks at movie reboots such as Twisters, and Kingdom of the Planet of the Apes.

also see -> Super Bowl Fun Facts & Trivia

More about Super Bowl ads around the Web:

Around the Web, check out more information on some of the top Super Bowl ads of all time including the funniest and most notable :

Superbowl-Ads.com - Super Bowl commercial central, featuring related news and updates, archive of the best commercials dating back to 1998, and Top Ten collections of all time

Super Bowl advertising Wikipedia - Brief overview with a list of the most famous Super Bowl commercials, related links and resources.