Who will spend $7 million for a 30-second spot at the Super Bowl on FOX this year?
While the pandemic played havoc with advertisers in the recent past, this year it's no-holds barred for advertisers who were ready to ante up the $7 million (the same as last year) to provide 100 million captive viewers with the funniest and most entertaining TV commercials of the year.
Add to that the sometimes whopping paycheck celebrities earn for endorsing a name brand, and that payout for a Super Bowl ad can more that double. A-list Hollywood and television stars can score up to $10 million for a days worth of shooting.
It's the most expensive air time on television. But most major advertisers are willing to foot the bill to reach the millions of viewers huddled around the living room TV on Super Bowl Sunday.
Just up ahead, check out wbat will capture udiences attention (besides the game!) on Super Bowl Sunday:
From left to right: Chris Hemsworth and Chris Pratt team up for Meta Glasses while a new
Clydesdale team member makes a big debut during the game, and Doja Cat tears it up for Taco Bell.
2025 Super Bowl commercial countdown
FOX sold all of its Super Bowl ad space by November 2024, with Super Bowl stalwarts like Budweiser, GoDaddy, Disney, DoorDash, Dorito's Lays,
Pringles, The NFL, Reese's,
Mountain Dew, Hellmann's, Dove, Coors Light, and Sketchers all returning for a rematch.
Super Bowl first-timers? In 2025 they include Häagen Dazs, MSC Cruises, Bosch, Tontino's Pizza Rolls, Ritz Crackers, Instacart, and Coffee Mate. On the pure entertainment side, also watch for major movie trailers of upcoming summer blockbusters from Warner Bros., Universal Pictures and Paramount Pictures
First up, Dorito's is back with it's ever-popular Crash the Super Bowl contest, with 25
contributors
vying for the top prize. You have to decide which is the best one. We can't.
Feel sorry for Doja Cat, who wants to be in this Taco Bell commerciasl SO bad.
Haagen Dazs ice cream will make it's first ever appearance at the Super Bowl this year. Check out
a teaser
for their 30-seoond spot starring a Chevy SS Chevelle. But who's behind the wheel?
The brothers Affleck and Jeremy Strong get into method acting for Dunkin'.
Chris Hemsworth and Chris Pratt are somewhere inside a museum for Meta Glasses..
And Reese's is back with a new flavor
debuting at the big game.
I'll have what she's having Watch Hellmann's mayonnaise pull out all the stops
this year with a nostalgic take
on "When Harry Met Sally."
Meanwhile, Instacart is doing riffs on everything from the Old Spice guy,
and the Pillsbury
dough boy, to
the Heinz weiner dog, and ... a horse?
Introducing a new member of the Budweiser team, arriving Super Bowl Sunday.
Peyton and Eli Manning will face off in FanDuel's 2025 Super Bowl spot.
Drew Barrymore and Orlando Bloom will be on holiday aboard the new 20-dech high World America.
And here's Martha Stewart and Charli XCX in a funny spot for Uber Eats.
So what's Michelob ULTRA brewing up with Willem Dafoe and Catherine O'Hara?
David Beckham and Matt Damon are long lost twins for a funny spot for Stella Artois.
As always, keep it here for more of our list of most anticipated 2025 Super Bowl commercial teasers with updates as they happen.
Also watch for rumored movie trailers during the game for upcoming Hollywood blockbusters like "Jurassic World Rebirth" and a teaser for "Mission: Impossible - The Final Reckoning."
Around the Web, check out more information on some of the top Super Bowl ads of all time including the funniest and most notable :
Superbowl-Ads.com - Super Bowl commercial central, featuring related news and updates, archive of the best commercials dating back to 1998, and Top Ten collections of all time
Super Bowl advertising Wikipedia - Brief overview with a list of the most famous Super Bowl commercials, related links and resources.