How to Advertise on Chiff.com

Each month, Chiff.com attracts almost 2 million unique visitors looking for relevant facts, information, and human-reviewed resources on topics that interest them.

Do you have a product that dovetails perfectly with topics they're looking for? Then an ad on Chiff.com is just what you're looking for.

Along with regular features, product reviews, information and resources for our visitors, we also provide user-friendly, HTML based, text ads that are relevant to products and services that our visitors want to buy (see our FAQ for more information).

Our readers trust that the ads we feature will provide links to the resources that they are actively seeking.

Content-relevant text ads, in the right hand column above the fold, have always performed well, resulting in an average click through rate of above 5% on Chiff.com.

Compare that to the less than 2% industry average for other ad types and you'll understand why a Chiff.com Directory text ad makes the most sense for your business.

Attracting customers and clients is the only way to grow your business. While no advertising medium can guarantee that an ad campaign will be a hit, comments like, "We had a huge success ... We saw visitors in the tens of thousands from Chiff..." (nuTsie.com) are the reason that a simple, affordable text ad with Chiff.com makes sense.

Many ad networks use java script and other programming to display ads. Chiff.com ads use HTML-based text based links added to the code of a relevant page. This means your ad will always be seen, even when browsers are set to block javascript-generated ad programs.

Check the rates for Chiff.com ads, and reach your target audience — quickly and easily— without keyword bidding, or constant rebudgeting to cover ad costs.

Ads are limited on each page and are placed on a first-come, first-served basis. If the ad space on the pages you request is already sold, we will suggest alternate placement possibilities.

AD RATES

Placement	Ad Type	QUARTERLY
Above-the-fold, right column ad	3-month run with title, link + three line (80-character) description	US $97
Placement	Ad Type	ANNUAL
Above-the-fold, right column ad	12-month run with title, link + three line (80-character) description	US $297

Using a simple online form placing your text ad with us is easy as 1...2...3:

1. Submit your site name, then add the corresponding web address of the page you would like your customers to visit.

2. Write your ad copy.

3. Choose the relevant page in the Chiff.com directory where you would like your ad to appear.

That's it!

Due to the limited availability of inventory, ad placement on the most competitive pages cannot be guaranteed. When we receive and review your order, we will contact you about payment and placement details.

Submit Your Ad Order Now

Frequently Asked Questions (FAQ)

Q. Can I pay for a listing?
A. The simple answer is... no. We do NOT sell reviewed listings. This topic seems to cause quite a bit of confusion.

Simply put, we are not an all-inclusive directory. We choose sites that offer the best informational resources to make finding information online fast and easy. All of the sites we recommend are selected and reviewed by our staff. We do not include link exchanges, paid listings, or affiliate links in the editorial content.

Q. Can I place my ad on the Chiff.com home page?
A. Thanks for your interest, but we do not offer ad placements on our home page. At Chiff.com, we believe that your ad performs better on a page that has relevant content. That's the best solution for you to get high click-through and healthy conversion rates from the traffic your ad generates.

Q. How much does a run-of-site ad cost?
A. Again, we have found that ads produce much better results for advertisers when they appear on relevant pages. Carrying ads on pages that are unrelated to your product or service diminishes the value of the ad for you, and for our visitors. As such, we do not provide site-wide advertising.

Q. Why don't you sell banner ads, pop-up ads or rich media ads?
A. First, because text based ads are user-friendly, and that is the foundation of our site.

Secondly, because text based ads matched to relevant content do much better than any other ad formats.

Only 4-5 people out of a thousand click on Internet ads. That's an industry average of about 0.5%. Again, our ads historically and currently average 5% click-through rates.

Q. Do you provide statistics for tracking ad performance?
A. We do not provide statistics for our ad program. To do so would require programming and staff that would raise your advertising cost. We suggest that you set up the link in your ad so that it can be identified by your site's statistical analysis program.

You can track your ads simply by adding special coding to your URL. Your coded link will still open your web page. Your code should look something like this:

http://www.yoursite.com/?chiff_ad_1

The text after the question mark should identify a specific ad. You can code it however you'd like as long as you do not leave spaces and only use alpha-numeric characters or underscore. To view your results, you'll need to look at your site's stats log files.

For more information on how to track your marketing or advertising campaigns, click here.

Q. Do you have any advice for improving ads?
A. The ads that perform the best include relevant keyword phrases in the text ad copy and lead to a user-friendly and highly relevant landing page. An ad can only bring interested traffic to your site. Closing the sale or gaining a new client depends on what a visitor finds when they come to your online shop.

For additional help, please review industry standards for
advertising and marketing on the Internet before submitting ads.

Submit Your Ad Order Now