How to Advertise on Chiff.com

If you are looking for an easy and affordable online advertising solution for your business, Chiff.com ads are just what you need.

The Chiff.com Directory is a site that close to 2 million unique, international visitors per month trust to deliver relevant information and human-reviewed links and resources for hundreds of topics. According to Quantcast, which calculated the rank of the site at 1983 in July 2009, "Chiff.com is a top 5,000 site... [Chiff.com] appeals to a very slightly female biased, fairly wealthy, more educated audience."

In addition, more than 70% (74.6% in June 2009) of our visitors regularly bookmark the Chiff.com Directory as a favorite online destination, coming back time and again to find information from a site that they know they can trust to deliver what they want.

Along with regular features, information and resources, we also provide user-friendly, HTML based, text ads that are relevant to products and services that our visitors want to buy (see our FAQ for more information).

Our readers trust that the ads we feature will provide links to the resources that they are searching for.

Content-relevant text ads in the right hand column above the fold on most pages of the Chiff.com Directory, have always performed well, resulting in an average click through rate of above 5% on Chiff.com — Compare that to the less than 2% industry average for other ad types and you'll understand why a Chiff.com Directory text ad makes the most sense for your business.

Attracting customers and clients is the only way to grow your business. Ads displayed with relevant content are an easy route to bring visitors to your site who are interested in your information, services or product. While no advertising medium can guarantee that an ad campaign will be a hit, comments like, "We had a huge success ... We saw visitors in the tens of thousands from Chiff...(nuTsie.com)" are the reason that a simple, affordable text ad with Chiff.com makes sense.

Many ad networks use java scripts and other programming to display ads. The increasingly popular Firefox browser automatically strips these ads before a Web page is displayed. Many people who use other Web browsers, like Explorer, have installed programs to block ads. Chiff.com ads use HTML-based text based links added to the code of a relevant page. This means your ad will always be seen, even when browsers are set to block javascript-generated ad programs.

Check the rates for Chiff.com ads, and reach your target audience — quickly and easily— without keyword bidding, click fraud, or constant rebudgeting to cover ad costs.

Ads are limited on each page and are placed on a first-come, first-served basis. If the ad space on the pages you request is already sold, we will suggest alternate placement possibilities.

AD RATES

Placement	Ad Type	Quarterly	Annual
Above-the-fold, right column ad	Title (with URL) + three line (80 character) description	US$97	US$297

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Due to the limited availability of inventory, ad placement on the most competitive pages cannot be guaranteed.

When we receive and review your order, we will contact you about payment and placement details.

Interested in placing ads on more than ten relevant pages in the Chiff.com Directory?

Please Contact Us for special arrangements.

Frequently Asked Questions (FAQ)

Q. Can I place my ad on the Chiff.com home page?
A. Thanks for your interest, but we do not offer ad placements on our home page. At Chiff.com, we believe that your ad performs better on a page that has relevant content. That's the best solution for you to get high click-through and healthy conversion rates from the traffic your ad generates.

Q. Can I pay for a link in the center of the page?
A. The simple answer is... no. This topic seems to cause quite a bit of confusion. We do not sell reviewed listings. Site owners cannot submit or add a link to their site in the editorial content sections of the Chiff.com Directory.

We are not an all inclusive directory. We choose sites that offer the best informational resources to make finding information online easy. All of the sites we recommend are selected and reviewed by our staff. We do not include link exchanges, paid listings or affiliate links in the editorial content of the resources section of the directory.

Our visitors trust that the sites we list will be top resources chosen for their quality — not because someone paid us to list the site. They understand that the sponsored links are ads that will lead to sites to buy the products or services they are looking for. Organizing the site in this manner helps us to avoids the "ad blindness" that many other sites experience.

A listing in the Chiff.com Directory is a link to information for researching any topic. Our visitors use these links for finding information. An ad in the Chiff.com Directory is a welcome link to a relevant product. Our visitors use these links for shopping.

Advertising placement is in the right hand column under the sponsored listings heading. If you do not want your site included in the sponsored listings, please do not purchase an ad.

Q. How much does a run-of-site ad cost?
A. We have found that ads produce much better results for advertisers when they appear on relevant pages. Carrying ads on pages that are unrelated to your product or service diminishes the value of the ad for you, and for our visitors. As such, we do not provide site-wide advertising. However, please contact us if you're interested in placing targeted ads on multiple relevant pages in the Chiff.com Directory. We provide bulk rates for orders of 25 or more annual ads.

Q. Why don't you sell banner ads, pop-up ads or rich media ads?
A. First, because text based ads are user-friendly and that is the foundation of our site.

Secondly, because text based ads matched to relevant content do much better than any other ad formats.

Only 4-5 people out of a thousand click on Internet ads. That's an industry average of about 0.5%. Again, our ads historically and currently average better than 5% click-through rates.

Q. Can we pay extra to get our ad in the top position?
A. Each page carries multiple ads in the right hand column. With just a few ads on the page, the position of each ad is not as important as the relevance to the topic. Carefully targeting your three-line description should improve your click-through and conversion rate significantly.

Q. Can we pay extra to get our ad in the center of the page?
A. All Chiff.com ads are in the right hand column. No ads are included in the editorial content in the center of the page. Please do not request or expect placement "with the other links in the center of the page" as these are sites that have been recommended as top resources and obtained the approval of the Chiff.com site review teams.

Q. Do you provide statistics for tracking ad performance?
A. We do not provide statistics for our ad program. To do so would require programming and staff that would raise your advertising cost. We suggest that you set up the link in your ad so that it can be identified by your site's statistical analysis program.

You can track your ads simply by adding special coding to your URL. Your coded link will still open your web page. Your code should look something like this:

http://www.yoursite.com/?chiff_ad_1

The text after the question mark should identify a specific ad. You can code it however you'd like as long as you do not leave spaces and only use alpha-numeric characters or underscore. To view your results, you'll need to look at your site's stats log files.

For more information on how to track your marketing or advertising campaigns, click here.

Q. Do you have any advice for improving ads?
A. The ads that perform the best include relevant keyword phrases in the text ad copy and lead to a user-friendly and highly relevant landing page. An ad can only bring interested traffic to your site. Closing the sale or gaining a new client depends on what a visitor finds when they come to your online shop or office.

For additional help, please review industry standards for
advertising and marketing on the Internet before submitting ads.

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