How to Advertise on Chiff.com

If you are looking for an easy and affordable online advertising solution for your business, Chiff.com ads are just what you need.

The Chiff.com Directory is a site that 2 million unique, international visitors per month trust to deliver relevant information and human-reviewed links and resources for hundreds of topics. According to Quantcast, "Chiff.com is a top 5,000 site... The site caters to a fairly wealthy, slightly female slanted audience."

In addition, close to 60% of our visitors regularly bookmark the Chiff.com Directory as a favorite online destination, coming back time and again to find information from a site that they know will deliver what they want.

Along with regular features, information and resources, we also provide user-friendly ads that are relevant to what people want to buy (see our FAQ for more information).

In fact, content-relevant text ads have always performed well, resulting in a click through rate of above 5% on Chiff.com.

Compare that to the less than 2% industry average for other ad types on other sites, and you'll understand why a text ad on a Chiff.com page makes sense for your business.

Many ad networks use java scripts and other programming to display ads. The increasingly popular Firefox browser automatically strips these ads before a Web page is displayed.

Many people who use other Web browsers, like Explorer, have installed programs to block ads.

Chiff.com ads are HTML-based text links. This means your ad will always be seen, even when browsers are set to block javascript-generated ad programs.

Check the rates for Chiff.com ads, and reach your target audience — quickly and easily— without keyword bidding, click fraud, or constant rebudgeting to cover ad costs.

AD RATES

Placement	Ad Type	Quarterly	Annual
Above-the-fold, right column ad	Link + three line description	US$97	US$297

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Due to the limited availability of inventory, ad placement on the most competitive pages cannot be guaranteed.

When we receive and review your order, we will contact you about payment and placement details.

Interested in placing ads on more than ten relevant pages in the Chiff.com Directory?

Please Contact Us for special arrangements.

Frequently Asked Questions (FAQ)

Q. Can I place my ad on the Chiff.com home page?
A. Thanks for your interest, but we do not offer ad placements on our home page. At Chiff.com, we believe that your ad performs better on a page that has relevant content. That's the best solution for you to get high click-through and healthy conversion rates from the traffic your ad generates.

Q. How much does a run-of-site ad cost?
A. We have found that ads produce much better results for advertisers when they appear on relevant pages. Carrying ads on pages that are unrelated to your product or service diminishes the value of the ad for you, and for our visitors. As such, we do not provide site-wide advertising. However, please contact us if you're interested in placing targeted ads on multiple relevant pages within a particular category.

Q. Why don't you sell banner ads, pop-up ads or rich media ads?
A. First, because text based ads are user-friendly and that is the foundation of our site.

Secondly, because text based ads matched to relevant content do much better than any other ad formats.

Only 4-5 people out of a thousand click on Internet ads. That's an industry average of about 0.5%. Again, our ads historically and currently produce better than 5% click-through rates.

Q. Can we pay extra to get our ad in the top position?
A. Each page carries multiple ads in the right hand column. With just a few ads on the page, the position of each ad is not as important as the relevance to the topic. Carefully targeting your three-line description should improve your click-through and conversion rate significantly.

Q. Do you provide statistics for tracking ad performance?
A. We do not provide statistics for our ad program. To do so would require programming and staff that would raise your advertising cost. We suggest that you set up the link in your ad so that it can be identified by your site's statistical analysis program.

You can track your ads simply by adding special coding to your URL. Your coded link will still open your web page. Your code should look something like this:

http://www.yoursite.com/?chiff_ad_1

The text after the question mark should identify a specific ad. You can code it however you'd like as long as you do not leave spaces and only use alpha-numeric characters or underscore. To view your results, you'll need to look at your site's stats log files.

For more information on how to track your marketing or advertising campaigns, click here.

Q. Do you have any advice for improving ads?
A. The ads that perform the best include relevant keyword phrases in the text ad copy and lead to a user-friendly and highly relevant landing page. An ad can only bring interested traffic to your site. Closing the sale depends on what a visitor finds when they come to your online shop.

For additional help, please review industry standards for
advertising and marketing on the Internet before submitting ads.

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