known for its tasty Chick-fil-A Chicken Sandwich, the company
also continues to grow its corporate nest egg by offering good
old-fashioned southern hospitallity and first-rate service with
Now an annual tradition, the July Cow
Appreciation Day promotion offers Chick-fil-A customers who wear cow costumes free
entrees from their menu all day.
traditional site at US shopping malls, free-standing
stores and drive-thrus, Chick-fil-a restraurants have spung up from coast to coast, and remains one of the few fast food chains still privately
held and family owned after 40 years in operation.
by a devout southern Baptist, Chick-fil-A also remains the only
fast food operation to remain closed on Sundays.
founded in 1949 as the "Dwarf Grill" by owner Truet
Cathy in Hapeville, Georgia, the restaurant later evolved a decade
later into Chick-fil-A, offering the world's first boneless breast
chicken sandwich. The sandwich proved so popular that throughout
the 60's, Chick-fil-A expanded with locations in Atlanta and throughout
Georgia as a winning alternative to everyday fast food.
the Atlanta-based Chick-fil-A operation has steadily grown to
become the second largest (after Kentucky
Fried Chicken) quick service chicken chain in the United States,
boasting 1,400 locations in 37 states with annual sales of more
than $2 billion.
customer service has been a mainstay of company growth, thanks
to owner Truet Cathy's belief in the notion of hiring only customer
service-minded employees and hands-on managers who can stand and
deliver with a smile.
the many humorous ad campaigns have responded to over the years,
the most famous and enduring is the famously grateful herd of
cows who wear placards urging customers to please "EAT MOR
recent years, the Chick-fil-A Chicken Sandwich has also inspired
something of a cult Internet following, reflected in Chick-fil-A's
enviable position as the most popular fast food restaurant on
Facebook, with over 1 million loyal fans.
addition, their drive-thru operations continues to best the competition
in service industry magazine QSR's annual contest, with Chick-fil-A
winning six out of the seven last annual polls for best order
accuracy, menu board appearance, and speaker clarity.
to its strong southern presence, Chick-fil-A has been the sponsor
of the annual college football Peach Bowl since 1997, and is a
major sponsor of the SEC, ACC, and Big 12 conferences of college
Same-sex marriage controversy
Beginning in the early 2000's, the WinShape Foundation, a charitable organization founded by Truett and his wife, began making donations (that eventually reached in the millions of dollars) to anti-gay same-sex marriage groups.
By 2012, the company's official statements on the subject became more vocal as it upheld the idea of the traditional family -- resulting in public outrage by the LGBT community and protests at various store locations.
In response, former Arkansas Governor Mike Huckabee initiated a Chick-fil-A Appreciation Day movement to counter a boycott. On August 1, 2012 Chick-fil-A restaurants experienced a large show of public support across the nation with the company reporting record-breaking sales for that day.
Since then, the company has softened its stance somewhat, publicly stating that it will curtail donations to organizations with strictly political affiliations, and further adding that they "will treat every person equally, regardless of sexual orientation."