their signature red roof and the tag line, "gather round
the good stuff", Pizza Hut is the largest pizza franchise
on the planet.
With a fun, tasty way to get pizza fast at over 34,000 locations
in 100 countries, Pizza Hut is a true American success story that
began under humble circumstances as a local Midwest pizza joint.
under the YUM! brands banner - which also includes such fast food
giants as KFC
Bell - Pizza Hut is a multi-billion dollar operation employing
30,000 employees worldwide.
world's largest pizza franchise was born in 1958 in Wichita, Kansas,
when brothers Dan and Frank Carney decided to go into the pizza
making business with $600 borrowed from their mother. Buying used
pizza making equipment in a rented building in downtown Wichita,
the Carneys gave away pizzas on opening night to attract customers.
The gambit worked, and soon Pizza Hut was off and running with
their first franchise opened the following year in Topeka, Kansas.
the 1960's, the opening of their 150th US franchise also marked
the opening of first Pizza Hut in Canada. From there, the company
expanded into Munich, Germany, and Sydney, Australia.
1971, Pizza Hut was already the world's largest pizza chain with
1,000 franchises and millions of dollars in earnings. A year later,
the chain gained a listing on the New York Stock Exchange.
expanding into Japan and the UK, advertising played a key role
in their continued growth as the company's advertising budget
more than tripled throughout the 70's to raise Pizza Hut's US
the attention of Pepsico in 1977, Pizza Hut was purchased by the
soft drink giant that resulted in explosive growth throughout
the 80's and 90's soon goading even fast food giant McDonald's
in 1989 to launch "McPizza" (one of their few marketing
failures up to that time.)
under Pepsico's restaurant arm, YUM! Brands, Pizza Hut remains
a worldwide phenomenon and is a popular favorite in far-flung
cities from Miami to Moscow.
the years, TV and print advertising campaigns have focused on
celebrity appearances by such names as Ringo Starr, Jessica Simpson
and the Muppets. Owing to its popularity as a convenient party
snack food on game days, Pizza Hut is also an annual mainstay
of the wildly anticipated Super
Bowl TV commercial lineup.